Shelly Group SE (SLYG.DE) develops and sells Internet of Things (IoT) devices and related cloud services focused on smart home and building automation. The company offers a portfolio of Wi-Fi and Zigbee-enabled smart relays, switches, sensors, plugs, bulbs, cameras, and hubs under the Shelly brand; Plus and Pro series for advanced automation; and Matter-compatible devices for interoperability; alongside cloud platforms for remote control, scripting, and integration with voice assistants like Amazon Alexa, Google Home, and Apple HomeKit. Founded in 2018 and headquartered in Sofia, Bulgaria, Shelly Group operates globally, with sales across Europe, North America, Asia, and other regions through e-commerce, distributors, and partnerships with major retailers. Subsidiaries include Allterco Robotics EOOD for manufacturing and Roboteo for OEM services. In late 2024, the company launched its Pro 6 series of high-power smart relays and expanded Matter support across its ecosystem to enhance smart home compatibility; it also secured strategic distribution deals in the US and Asia, raised additional growth capital through a 2024 rights issue, and announced plans for further expansion into industrial IoT applications.