- Business
- Global Fashion Group S.A. (GFG) operates as a leading e-commerce platform for fashion and lifestyle products in emerging markets across Latin America, Southeast Asia, and Australia & New Zealand. The company offers apparel, footwear, accessories, beauty products, sportswear, and related categories through its three primary platforms: Dafiti in Latin America (excluding Argentina and Chile), ZALORA in Southeast Asia, and THE ICONIC in Australia & New Zealand; it connects over 6,000 global, local, and own-brand partners including private labels such as Lost Ink, Zalia, 24:01, and Something Borrowed to approximately 800 million consumers via marketplace models, inventory sales, and ancillary services encompassing marketing, technology, payments, warehousing, logistics, trustee, consultancy, finance, and IT support. Founded in 2011 through consolidation of regional platforms backed by Kinnevik and Rocket Internet, GFG is headquartered in Senningerberg, Luxembourg, with operational headquarters in London, UK, and maintains over 10 warehouses across its 9 active markets.
In recent developments, GFG reports positive adjusted EBITDA for the last twelve months as of Q3 2025, with Q3 net merchandise value stabilizing at €239 million and gross margin expanding to 46.1% driven by higher marketplace and platform services contributions alongside cost discipline; the company narrowed its full-year 2025 NMV guidance to (2)-2% year-over-year and expects breakeven adjusted EBITDA. It repurchased €9.8 million of convertible bonds in June 2024 and an additional €6.7 million post-Q3 2025 at a discount, while maintaining €136 million in pro-forma cash; operations in Chile closed in Q1 2025 due to post-COVID challenges and competition, following Argentina's exit in 2023, streamlining LATAM focus. GFG pursues SEA turnaround via brand refresh investments, partner base expansion for fulfillment utilization, and sustainability efforts including 2024 Better Cotton partnership, with CEO Christoph Barchewitz overseeing ANZ and LATAM growth evidenced by quarterly NMV increases of 4.9% and 3.8% respectively in Q3 2025.