- Business
- Answear.com S.A. is a Poland-based e-commerce company specializing in the online retail sale of fashion and lifestyle products. The company offers a broad selection of clothing, footwear, and accessories for women, men, and children from over 800 global brands, including premium, sports, denim, and luxury labels such as adidas, Nike, Kenzo, Michael Kors, and Valentino. Its product range includes women's dresses, sneakers, jackets, bags, sunglasses, men’s jeans, T-shirts, shoes, and children’s apparel, supported by a proprietary logistics center and advanced IT systems for operational efficiency. Founded in 2011 and headquartered in Kraków, Answear.com operates actively in 12 European markets including Poland, Czechia, Slovakia, Hungary, Romania, Bulgaria, Ukraine, Greece, Croatia, Slovenia, Cyprus, and Italy.
Recent strategic developments include the 2023 acquisition of the Sneakerstudio and PRM brands, aimed at expanding Answear.com's presence in the premium sneaker and streetwear segment, targeting Gen Z and luxury customers, and enhancing brand diversification and operational synergies. The company has also launched its first concept store in Warsaw, featuring premium brands and modern retail technology such as intelligent fitting rooms and interactive point-of-sale systems. In 2025, Answear.com introduced new brand additions such as Fusalp, Trussardi, and Max Mara to PRM, reinforcing its position as a leader in premium fashion in Central Europe. The company continues to focus on technological innovation, recently adopting Oracle Retail Merchandise Financial Planning solutions to optimize its planning processes. Answear.com maintains a strong growth trajectory with a focus on expanding its product portfolio, market reach, and operational capabilities in the competitive e-commerce fashion sector.