Qian Xun Technology Limited, formerly known as Ruicheng (China) Media Group Limited, is an investment holding company primarily engaged in the provision of comprehensive advertising services and e-commerce business in the People's Republic of China. Its core business segments include television advertising services, online advertising on platforms such as websites, mobile applications, social media, and search engines, outdoor advertising on LED screens in buildings, metros, buses, and advertising light boxes, as well as advertising on radio, newspapers, livestream, and magazines. The company also operates an e-commerce segment focused on the sale of used electronic products and the provision of Software-as-a-Service (SaaS) solutions, reflecting its expansion beyond traditional media advertising.
Founded in 2019 and headquartered in Beijing, China, Qian Xun Technology has recently undergone significant strategic developments. In 2024 and 2025, the company expanded its business portfolio through the acquisition of subsidiaries specializing in used electronics e-commerce, contributing to a robust revenue surge in this segment. A notable recent activity includes a non-legally binding memorandum of understanding to acquire Punk Code Technology Hong Kong Limited, signaling an intent to deepen its presence in technology and e-commerce services. Additionally, Qian Xun Technology entered into strategic partnerships, including one with AiZuJi, to develop innovative blockchain-based products such as the world's first "3C leasing asset tokenization" solutions in mobile phone and tablet leasing.
The company's operations primarily target the domestic Chinese market but with growing influence in international arenas via its diversified advertising media and e-commerce platforms. Its strategic expansion into blockchain technology and real-world asset tokenization represents a significant operational shift aimed at leveraging emerging digital finance technologies. Qian Xun Technology’s comprehensive service scope and recent corporate maneuvers underscore its commitment to innovation and growth within the advertising and e-commerce industries. The company is listed on the Hong Kong Stock Exchange under the ticker 1640.HK.