Values Cultural Investment Limited (1740.HK) operates as an investment holding company primarily engaged in media and cultural sectors through its subsidiaries. The company provides outdoor advertising services, including light box and light-emitting diode advertising; billboard advertising; and digital outdoor advertising, alongside cinema advertising featuring pre-movie and in-movie screen advertisements. It also offers publication services such as book publishing, magazine publishing, and newspaper distribution; television advertising; and event management services for brand promotions and cultural activities. Headquartered in Hong Kong and founded in 1999, the company focuses on the Greater China region, targeting advertisers, brands, and cultural enterprises. In recent developments, the company changed its name from Yuanshi Media Investment Holding Group Limited to Values Cultural Investment Limited in 2024 to better reflect its strategic focus on cultural investments and media operations.[web:previous] No major acquisitions, funding rounds, or new product launches have been reported in the last 1-2 years.[web:previous]