- Business
- Mulsanne Group Holding Limited (1817.HK) is an investment holding company principally engaged in the design, marketing, and sale of men's apparel products in Mainland China and Macau. The company offers a range of menswear under its core brands including GXG, gxg jeans, gxg.kids, Mode Commuter, and Yatlas; products encompass casual wear, jeans, sportswear, and children's apparel, distributed through offline channels comprising self-owned stores, partnership stores, and distributor networks, as well as online platforms such as Tmall.com, Taobao, Vipshop, TikTok, and WeChat Mini Programs; it also sells ancillary items like store decorations and packaging materials to partners and distributors, and provides consultation and equity investment services. Founded in 2007 and headquartered at No. 111 Shanshan Road, Wangchun Industrial Park, Ningbo, Zhejiang Province, People's Republic of China, the company operates primarily in the apparel retail industry, targeting male consumers across unisex and kids segments through an omni-channel model.
In recent developments, the company has executed strategic brand adjustments, including terminating the gxg.kids business, closing underperforming stores, and reducing its total offline store count from 996 as of December 31, 2024, to 946 as of June 30, 2025, alongside declines in partnership and distributor store numbers to enhance operational efficiency. These shifts contributed to a 11.0% revenue decrease to RMB969.1 million for the six months ended June 30, 2025, driven by reduced online sales and brand-specific contractions, particularly in gxg jeans (down 38.2%) and online channels (down 17.5%), though self-owned GXG stores remained stable at RMB448.7 million. The company strengthened cost controls, lowering administrative expenses to 8.6% of revenue and finance costs to 1.7%, resulting in a 30.9% net profit increase to RMB8.9 million; no major acquisitions, funding rounds, or partnerships were reported in the last 1-2 years, with focus on supply chain optimization, product quality upgrades, and omni-channel integration.