Rego Interactive Co., Ltd.
HHKEX:24222.05
HKD
-0.11
(-5.09%)
Rego Interactive Co., Ltd.
HKEX:2422
(Hong Kong Exchange)
Recent
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2.05
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ratio
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div
yld
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Rego Interactive Co., Ltd is an investment holding company principally engaged in marketing and promotion services and information technology (IT) solution services in Mainland China. The company offers traditional marketing and promotion services; advertisement placement and distribution services; virtual goods sourcing and delivery services; mobile game development; software development and maintenance; and lottery-related software systems and equipment solutions. Rego Interactive operates proprietary platforms including the Rego Virtual Goods Platform, RegoAd SDK, and Rego Advertisement Operations and Management Platforms, focusing on user acquisition and retention through integrated digital marketing solutions. The company delivers innovative digital marketing services integrated with telecom operators to provide data management and targeted advertising solutions. Founded in 2017 and headquartered in Hangzhou, China, Rego Interactive serves mainly enterprises and advertising agents. Recent major developments include a strategic emphasis on "Online-Merge-Offline" (OMO) solutions aimed at integrating online and offline marketing experiences to empower corporate digital transformation. The company continues to develop its virtual goods sourcing and delivery services supported by advanced platform technologies, tailoring marketing packages to meet client needs. In 2025, the company reported a 16.8% revenue increase driven by augmented digital services and physical goods procurement but recorded a loss attributable to market conditions affecting marketing budgets. Additionally, Rego Interactive adjusted the use of proceeds from a recent rights issue to support working capital instead of a planned acquisition, following the latter's cancellation and refund of HK$16.5 million prepayment. The company maintains a cautious client selection strategy amid market uncertainties while expanding its private domain traffic marketing services for enterprises. Rego Interactive operates two main business segments: Corporate digitalisation solutions services, which focus on promotional services and enterprise user management; and Industry digitalisation solutions services, aimed at broader industry applications. The firm’s solutions support advertising campaigns, loyalty points redemption via virtual goods, and 24-hour monitoring alerts for data and supplier management. It holds a significant insider ownership structure, aligning management and shareholder interests closely. The company continues to adapt its offerings to shifts in China's consumer market and digital advertising landscape to sustain growth and client value. This description reflects Rego Interactive’s comprehensive product and service offerings, its operational strategies, recent financial performance, and strategic shifts up to the end of 2025.