1. Hong Kong Stocks

  2. •

    Retail trade

  3. •

    Department stores
Sincere Co. Ltd.

Sincere Co. Ltd.

HHKEX:244
0.28
HKD
+0.02
(+7.84%)
427.04MMarket Cap
Sincere Co. Ltd.
HKEX:244
(Hong Kong Exchange)

Recent

price

0.28

P/E

ratio

- -

div

yld

- -

ROIC.AI

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
TTM
HKD
0.73
0.87
1
1.47
1.31
1.09
1.14
1.1
0.88
0.47
0.3
0.17
0.12
0.11
0.1
0.1
- -
Revenue per Share
0.06
0.02
-0.02
0.19
-0.25
-0.36
-0.54
-0.27
-0.22
-0.2
-0.17
-0.14
-0.05
-0.04
-0.03
-0.05
- -
Basic EPS, GAAP
0.01
0.02
-0.03
-0.01
-0.45
-0.19
-0.19
-0.25
-0.19
-0.15
0.06
-0.01
-0.04
-0.01
-0.04
-0.03
- -
Free Cash Flow per Basic Share
- -
0.01
- -
- -
0.01
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Dividend per Share
1.07
1.1
0.95
1
1.6
1.24
0.69
0.44
0.26
0.04
0.14
- -
0.12
0.08
0.04
-0.01
-0.01
Book Value per Share
1.07
1.1
0.95
1
1.6
1.24
0.69
0.44
0.26
0.04
0.14
- -
0.12
0.08
0.04
-0.01
-0.01
Tangible Book Value per Share
524
524
524
338
338
338
338
340
403
658
892
1,054
1,215
1,314
1,314
1,314
1,314
Basic Weighted Avg Shares
381
458
526
498
444
370
384
375
356
312
263
177
147
146
131
134
- -
Sales/Revenue/Turnover
12.34
9.43
3.07
-1.15
-25.88
-42.62
-38.48
-29.79
-32.39
-42.52
-50.94
-71.18
-35.93
-22.83
-36.1
-35.24
- -
Operating Margin (%)
10
9
11
13
18
24
25
16
8
5
96
81
47
35
33
16
- -
Depreciation Expense
33
10
-9
64
-85
-123
-182
-93
-90
-132
-147
-145
-61
-50
-40
-64
- -
Net Income, GAAP
1.25
4.16
- -
1.88
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Effective Tax Rate (%)
8.7
2.29
-1.62
12.92
-19.15
-33.1
-47.3
-24.68
-25.43
-42.35
-55.97
-81.71
-41.47
-34.54
-30.57
-47.77
- -
Profit Margin (%)
373
427
412
587
494
376
244
156
152
15
-112
-244
-240
-80
-4
20
20
Working Capital
- -
17
23
16
22
12
8
4
1
1
105
22
11
212
164
199
199
LT Debt
648
666
642
683
604
479
292
208
205
63
175
28
174
126
92
32
32
Total Equity
7.02
3.92
- -
-1.09
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Return on Invested Capital (%)
5.4
1.72
- -
7.86
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Return on Capital (%)
5.15
1.56
-1.34
10.63
-14.63
-25.49
-55.71
-48.4
-56.9
-134.16
-172.2
- -
- -
-48.34
-62.86
- -
- -
Return on Common Equity (%)

Capital Structure

HKD

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
ST Debt
16
198
10
LT Borrowings
158
1
196
LT Finance Leases
6
9
3
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
1,054
1,314
1,314
Market Capitalization
232
328
427

Working Capital

HKD

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
Total Current Assets
77
73
96
Cash, Cash Equivalents & STI
12
9
34
Accounts Receivable, Net
- -
- -
- -
Inventories
38
32
26
Total Current Liabilities
82
269
76
Payables & Accruals
- -
- -
- -
ST Debt
16
198
10
Deferred Revenue
- -
- -
- -

Growth Rates

HKD

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
34.92%
61.67%
-65.03%
Free Cash Flow
26.89%
75.77%
-39.31%
Net Income, GAAP
1.71%
-7.48%
59.69%
Sales/Revenue/Turnover
-8.99%
-11.65%
2.21%
Total Cash Common Dividend
- -
- -
- -

Semi-annual Revenue

HKD

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
146
2024
- -
- -
131
2025
- -
- -
134

Semi-annual Earnings Per Share

HKD

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
-0.04
2024
- -
- -
-0.03
2025
- -
- -
-0.05

Semi-annual Dividends Per Share

HKD

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
- -
2024
- -
- -
- -
2025
- -
- -
- -
Similar Companies
PDD Holdings Inc. (NASDAQ:PDD)
Macy's Inc (NYSE:M)
Magazine Luiza S.A. (B3:MGLU3)
Kohl's Corporation (NYSE:KSS)
Dollarama Inc. (TSX:DOL)
Ollie's Bargain Outlet Holdings, Inc. (NASDAQ:OLLI)
Business
The Sincere Company, Limited (0244.HK) operates a chain of department stores in Hong Kong, offering a wide range of consumer products including men's, ladies' and children's wear; shoes and accessories; handbags; outerwear and sportswear; cosmetics; electrical and household goods; bedding and bath items; travel merchandise; and food products; alongside securities trading in Hong Kong and overseas markets and the provision of life insurance products. The company maintains three department stores in Hong Kong, located in Central, Mong Kok (its flagship store exceeding 40,000 square feet) and Sham Shui Po, primarily serving local consumers with high-quality imported goods at competitive prices. Founded in 1900 and headquartered at Suite 2411, 24/F, Jardine House, 1 Connaught Place, Central, Hong Kong, it is a subsidiary of Manureen Holdings Limited, which is controlled by Dr. Lin Xiaohui (70%) and Madam Su Jiaohua (30%). In recent developments, the company renewed a key lease for one of its stores through its subsidiary Right View on March 25, 2024, securing continued operations at sizable premises to support scale, cost efficiencies and market share expansion through arm's-length negotiations. It reported unaudited interim results for the six months ended June 30, 2025, reflecting ongoing department store operations amid net current liabilities of HK$195.7 million, supported by financial backing from related parties including a HK$260 million loan facility from a related company (unutilised HK$80.4 million as of that date) and undertakings from Dr. Lin and Manureen Holdings for at least 12 months. Previously, in December 2024, Realord Group Holdings Limited disposed of its 75% stake in the company for HK$387.8 million, shifting controlling interest while principal activities in retailing, securities and insurance persist without material change.