Thank you, operator. Hello, everyone, and welcome to Autohome's second quarter and interim 2026 earnings conference call.

Earlier today, Autohome distributed its earnings release, which can be found on the company's IR website at ir.autohome.com.cn. Joining me on today's call is our Chief Financial Officer, Mr.

Craig Yan Zeng. Management will go through the prepared remarks first, which will be followed by a Q&A session where they will be available to answer all your questions.

Before we begin, please note that today's discussion contains forward-looking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995.

These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from our current expectations. Potential risks and uncertainties include, but are not limited to, those outlined in our public filings with the U.S.

Securities and Exchange Commission and the Hong Kong Stock Exchange. Autohome undertakes no obligation to update any forward-looking statements, except as required under applicable laws.

Please also note that Autohome's earnings press release and today's conference call include discussions of certain unaudited non-GAAP financial measures. A reconciliation of the non-GAAP measures to the most directly comparable GAAP measures can be found in our earnings release.

I'll now turn the call over to Autohome's CFO, Mr. Craig Yan Zeng, for opening remarks.

Mr. Zeng, please go ahead.

谢谢宋侃。大家好，我是汽车之家的首席财务官曾岩，感谢大家参加我们今天的电话会议。

Thank you, Sterling. Hello, everyone.

This is Craig Zeng, Chief Financial Officer of Autohome. Thank you for joining our earnings conference call today.

第二季度，我们的创新业务持续推进落地，推动了汽车之家向一站式汽车生态服务平台的平稳升级。新零售业务领域，在授权经销商模式启动试运行并扩展到更多城市的基础上，我们推出了线下加盟连锁品牌“家家好车”，进一步拓展线下服务网络。此外，二手车的全球化交易布局也在稳步推进中。7月份，跨境出口服务平台完成了首单交易，为之家未来拓展服务能力积累了宝贵经验。

In the second quarter, our innovative business continued to make steady progress, driving Autohome's upgrade towards a comprehensive automotive service ecosystem. For our new retail business, with the authorized dealer model in pilot operation and expanding into more cities, we launched the offline franchised chain brand, Autohome Good Car, further extending our offline service network.

In addition, our global expansion into used car trading is advancing steadily. Our cross-border export platform completed its first transaction in July, providing valuable experience to further expand our service capabilities.

我们在人工智能领域，特别是在前沿智能体技术方面，也取得重要进展。7月初，之家旗下自研智能体产品“智仕车管家”启动公测。作为汽车行业首款独立的智能体产品，这不仅是对智能化应用的全新探索，更是之家丰富产品矩阵、建立差异化竞争力的重要里程碑。

We also made major strides in AI, particularly in cutting-edge AI agent technology. In early July, we unveiled our proprietary intelligent agent product, Cheese Car Butler, and opened it for public beta.

As the automotive industry's first standalone agent product, it represents not only a pioneering exploration of intelligent applications, but also a key milestone in enriching our product portfolio and establishing a differentiated competitive edge for us.

具体来看，二季度，我们在内容、产品和流量联盟等方面均取得了扎实进展。内容上，5月份，我们与工信部新闻宣传中心联合打造的年度IP《中国制造探索计划》上线。全年将陆续推出6期节目，覆盖低空产业、智能座舱、智能驾驶及具身智能等科技热点。首期聚焦飞行汽车，通过沉浸式一线制造探访、青年视角的创新叙事，将硬核科技转化为年轻用户听得懂、感兴趣的内容。这也是之家品牌焕新之后的一次内容焕新尝试。节目上线后即引发社会热议，获得了超过20家权威媒体报道，全网曝光超过7000万。产品端，我们上线了智驾频道，系统梳理了近200款主流车型的智驾能力图谱，帮助用户看懂智驾差异，高效选车。

Specifically, in the second quarter, we made solid progress across content offerings, product capabilities, and traffic alliances. On content, in May, we launched our annual IP, China Intelligent Manufacturing Exploration Plan, jointly created with the News and Publicity Center of the Ministry of Industry and Information Technology.

Six episodes will be released throughout the year, covering exciting technological trends, including the low-altitude industry, intelligent cockpits, intelligent driving, and embodied AI. The premiere episode focuses on flying cars, combining immersive visits to the front lines of intelligent manufacturing with a fresh, innovative youth-oriented storytelling perspective to make cutting-edge technologies more relatable and engaging for younger users.

This series also marks our first major content initiative following Autohome's brand refresh. After its launch, the program sparked lively discussion on social media, was covered by over 20 leading media outlets, and generated over 70 million views across various platforms.

On the product side, we launched our intelligent driving channel, which systematically profiles the intelligent driving capabilities of nearly 200 mainstream models and provides easy comparisons to help users understand differences across models and choose cars efficiently.

此外，我们持续推进多平台、多场景的流量生态协同。以6月与支付宝的合作为例，之家小程序独家为支付宝车生活频道提供全场景服务，针对首购、增购及换购人群进行差异化内容匹配。根据QuestMobile的数据，汽车之家6月移动端日均用户量同比稳中有升，达到7650万。

In addition, we continue to advance collaboration across our multi-platform, multi-scenario traffic ecosystem. A notable example was our partnership with Alipay in June, under which our mini-program became the exclusive provider of comprehensive automotive services for Alipay's Auto Life channel, offering differentiated content to match the varied needs of first-time buyers, repeat buyers, and those upgrading their vehicles.

According to QuestMobile, in June, our daily active users steadily increased year-over-year, reaching 76.5 million.

新能源车领域，4月下旬，我们在深圳和西安启动了在线购车试点，联合授权经销商在汽车之家商城平台发布具有竞争力的购车价。消费者可以在线选车付定，线下签约提车。试点期间，两城累计入驻经销商超400家，上架在售车系1000余款，70天累计成交突破1000台，收到了经销商和用户的良好反馈。基于试点城市的经验，二季度，我们将该模式复制到苏州、济南和石家庄三城，逐步扩大华北和华东的授权网络覆盖。同时，针对低线城市，6月末，我们推出了线下加盟连锁品牌“家家好车”，聚焦填补下沉市场的服务空白，通过精准导流、输出标准化运营管理体系及轻量化配套资源支持，帮助低线城市经销商门店实现规模化成长。目前，“家家好车”落地门店已超百家。未来，我们将持续以汽车之家App为线上获客的核心，联动线下“家家好车”加盟门店和授权经销商，承接实车交付，以标准化服务覆盖用户看车、选车、购车、用车的全生命周期。

In the new energy vehicle sector, in late April, we launched a pilot online car purchase model in Shenzhen and Xi'an in partnership with authorized dealers. Under this model, local partner dealerships posted competitive pricing on the mall, enabling consumers to select a vehicle and place a deposit online and then complete the contract signing and take delivery offline.

During this pilot period, over 400 dealers joined across these two cities, offering more than 1,000 models, and over 1,000 transactions were completed within 70 days, receiving positive feedback from both our dealer partners and users. Based on the experience gained from the pilot cities, in the second quarter, we replicated this model to three additional cities: Suzhou, Jinan, and Shijiazhuang, steadily broadening our network coverage in northern and eastern China.

At the same time, to address the service gap in lower-tier cities, we launched our offline franchised chain brand, Autohome Good Car, at the end of June, with a focus on the underserved lower-tier cities. Through precise traffic redirection and standardized operating and management systems and a streamlined resource support system, we help dealerships in lower-tier cities achieve scalable growth.

At present, over 100 franchised stores joined Autohome Good Car. Going forward, the Autohome app will remain the core of our online customer acquisition efforts, while offline, Autohome Good Car franchisees and authorized dealer stores will handle vehicle delivery.

Through standardized services, we aim to support users throughout the entire vehicle lifecycle, from vehicle discovery, selection, to purchase and ownership.

AI和大模型方面，基于之家自研的大模型，我们推出了汽车垂直类智能体“智仕车管家”。得益于之家在汽车领域积累的专业内容、产品数据库、创作者生态以及线下服务网络等核心资产，“智仕车管家”能够为用户提供车型多维对比、购车导购、用车养车等全品类服务，具备独特的差异化竞争优势。目前，“智仕车管家”已面向用户开放，并进入反馈收集阶段，市场初步反响积极。未来，我们将持续迭代底层模型能力，优化产品交互体验，并逐步接入更丰富的线下服务资源，不断提升产品价值与服务质量。

In AI and models, powered by Autohome's proprietary large language model, we launched Cheese Car Butler, our intelligent agent product for the automotive vertical. The agent leverages our core assets accumulated in the automotive field, including our professional content, product database, MCN ecosystem, and offline service network, to provide users with a broad range of services, including multi-dimensional vehicle comparisons, vehicle purchase guidance, and maintenance services, etc., establishing a unique, differentiated competitive advantage.

Currently, Cheese Car Butler is available to users and has entered the feedback collection phase, with the initial market response being positive. In the future, we'll continue to enhance the underlying model capabilities, optimize the product's interactive experience, and gradually integrate more offline service resources to steadily improve the product value and service quality.

二手车业务板块，我们持续推进国内与海外两大核心平台的建设。全流程卖车服务平台方面，我们继续以标准化提升服务品质。近期，我们完成了车源检测体系的升级迭代，检测项目由128项扩展至265项，其中新增82项新能源专项评估，进一步提高了检测报告的精准度与可靠性。跨境出口服务平台方面，二季度，我们正式获得了二手车出口官方资质，并同步建成线上多语言国际站及线下履约网络，业务线索覆盖全球100多个国家。7月初，之家平台上首单二手车出口顺利完成，业务实现从0到1的突破。下一阶段，我们将聚焦上游优质车源供给、下游海外客户拓展以及平台运营效率提升这三大维度，全力打造二手车一站式出口新通道。

In the used car business, we continue to develop both our core domestic and overseas platforms. For our full-process used car sales service platform, we continue to improve service quality through greater standardization.

Recently, we completed an upgrade and iteration of our vehicle inspection system, expanding the number of inspection items from 128 to 265, including 82 newly added assessments specifically designed for new energy vehicles, further improving the accuracy and reliability of our inspection reports. For our cross-border used car export service platform, we formally obtained the official export qualifications during the second quarter.

We also established an online multilingual international website and an offline fulfillment network, with business leads spanning over 100 countries. In early July, we successfully completed the first used car export order on our platform, making a breakthrough from 0 to 1 for our business.

In the next phase, we'll focus on three key areas: high-quality vehicle supplies upstream, expanding overseas customer acquisition downstream, and improving platform operational efficiency. All of this supports our all-out effort to create a new one-stop channel for used car exports.

综上所述，年初至今，我们在各业务领域的尝试均取得了阶段性进展。在扎实推动业务发展的同时，我们始终履行对股东回报的坚定承诺。今年3月启动2亿美元股票回购计划，我们在不到6个月的时间内即提前完成。基于对公司长期价值的坚定信心，7月末，我们再次宣布启动为期12个月的新一轮4亿美元回购计划。同时，今年上半年的5亿元人民币现金分红也于7月底顺利完成向股东的派发。展望未来，我们将持续深耕新业务布局，继续为用户与合作伙伴提供优质服务，为股东带来稳定、可期的回报。

In summary, since the beginning of the year, we achieved meaningful progress across all businesses. While steadily developing our businesses, we've consistently delivered on our commitment to shareholder returns.

The $200 million stock buyback program announced in March 2026 was completed ahead of schedule in less than 6 months. In late July, we announced a new 12-month $400 million repurchase plan, demonstrating our strong confidence in the company's long-term value.

In addition, the RMB 500 million cash dividend for the first half of the year was distributed at the end of July. Looking ahead, we'll continue to deepen our new business development, provide high-quality services to users and partners, and deliver sustainable returns to our shareholders.

接下来，我来向大家简述一下汽车之家2026年第二季度的主要财务情况。请注意，我将在今天的讨论中仅以人民币作为货币单位，除非另有说明。

With that, let me briefly walk you through the key financials for the second quarter of 2026. Please note that I will reference RMB only in my discussion today, unless otherwise stated.

第二季度收入总额为12亿元。具体来讲，媒体服务收入为2.8亿元，线索服务收入为5.6亿元，在线营销及其他收入为3.57亿元。

Net revenues for the second quarter were 1.2 billion. To break it down further, media services revenues were 280 million, leads generation services revenues were 560 million, and online marketplace and others revenues were 357 million.

成本方面，第二季度营业成本为2.74亿元，上年同期为5.03亿元。第二季度毛利率为77.1%，上年同期为71.4%。

With respect to costs, cost of revenues in the second quarter was 274 million, compared with 503 million in the second quarter of 2025. Gross margin in the second quarter was 77.1%, compared with 71.4% in the same period last year.

营业费用方面，第二季度销售及市场费用为5.52亿元，上年同期为6.3亿元；研发费用为2.23亿元，上年同期为2.53亿元；一般及管理费用为0.96亿元，上年同期为1.33亿元。

Turning to operating expenses, sales and marketing expenses in the second quarter were 552 million, compared with 630 million in the second quarter of 2025. Product and development expenses were 223 million, compared with 253 million in the second quarter of 2025.

General and administrative expenses were 96 million, compared with 133 million in the same period last year.

总体来讲，汽车之家第二季度营业利润为1.3亿元，上年同期营业利润为2.97亿元。归属于汽车之家的经调整净利润为2.77亿元，上年同期为4.76亿元。

Overall, we recorded an operating profit of 130 million in the second quarter, compared with 297 million in the same period of 2025. Adjusted net income attributable to Autohome was 277 million in the second quarter, compared with 476 million in the corresponding period last year.

第二季度，经调整基本和摊薄每股净利润分别为0.62元和0.61元，上年同期均为1.01元。第二季度，经调整基本和摊薄每股美国存托股净利润均为2.46元，上年同期分别为4.06元和4.04元。

Non-GAAP basic and diluted earnings per share in the second quarter were 0.62 and 0.61, respectively, compared with 1.01 for both in the corresponding period of 2025. Non-GAAP basic and diluted earnings per ADS in the second quarter were both 2.46, compared with 4.06 and 4.04, respectively, in the corresponding period of 2025.

截至2026年6月30日，我们的资产负债表持续展现强劲，现金、现金等价物、短期投资及其他长期投资合计为193.6亿元。2026年第二季度，来自经营活动的现金流量净额为2.61亿元。

As of June 30th, 2026, our balance sheet remained robust. Cash, cash equivalents, short-term investments, and other long-term investments totaled 19.36 billion.

We generated net operating cash flow of 261 million in the second quarter of 2026.

2026年3月5日，公司董事会批准了一项18个月内总额度不超过2亿美元的股票回购计划。截至2026年7月30日，我们已提前完成了此项回购计划，总计回购了约1063万股美国存托股份。

On March 5th, 2026, our Board of Directors authorized a share repurchase program under which we are permitted to purchase up to $200 million of Autohome's ADSs over a period not to exceed 18 months. As of July 30th, 2026, we have completed this share repurchase program ahead of schedule, with a total of approximately 10.63 million ADSs repurchased.

此外，2026年7月28日，公司董事会批准了一项12个月内总额度不超过4亿美元的新的股票回购计划。截至2026年8月14日，我们已经回购了约190万股美国存托股份，总金额约为4360万美元。

In addition, on July 28th, 2026, our Board of Directors authorized a new share repurchase program under which we may repurchase up to $400 million of Autohome's ADSs over the next 12 months. As of August 14th, 2026, we had repurchased approximately 1.9 million ADSs for a total cost of approximately $43.6 million.

以上是公司的财务数据汇总。下面我们开始回答问答环节。 That concludes our financial summary.

Now, we are ready to open up the Q&A session. Operator, please.

晚上好，谢谢管理层接受我的提问。我有两个问题。第一个是今年上半年，我们看到汽车行业整体的表现都是低于市场的预期，请问公司管理层怎么看下半年中国车市的发展？另外的话呢，我们也听到管理层介绍了二手车出口的业务，可以简单介绍一下这个业务公司的优势和最新的一个进展吗？Good evening. Thanks management for taking my questions.

I have two questions. The first one is about the auto industry, which is softer than market expectations.

Can management comment about the second-half industry outlook? My second question is about the export of used car business.

Can management comment about our competitive edge and the latest business progress? Thank you.

好，谢谢，我来回答你的问题。年初以来呢，车市整体的这个销售还是持续承压的。前7个月国内的乘用车零售的销售同比下降了20%吧。二季度呢，国内新车的销售量呢，同比也下降了22%。即便是此前一直增长的这个新能源呢，销量也连续同比下滑，二季度同比下滑了8%，燃油车呢更是下降了38%。同时呢，行业盈利的水平呢也是同步走低的，就是上半年汽车行业的这个利润额呢，同比下降了20%，利润率仅为3.8%，也是在历史的一个低位。

Thank you for your question. I will answer your question.

Since the beginning of this year, the overall retail sales in the auto market has remained under pressure. In the first 7 months, domestic retail sales of passenger vehicles declined by 20% year-over-year, while the domestic new vehicle sales fell by 22% year-over-year in Q2.

Even the new energy vehicle, NEV, which had previously been the primary growth driver, it already see a sales decline of 8% in Q2 year-over-year for consecutive periods. The traditional ICEs, that is internal combustion engine vehicles, performed even worse, the sales declining 38% year-over-year in Q2.

At the same time, the auto industry profitability has been deteriorated. In the first half of the year, the profits for the auto manufacturing industry declined by 20% year-over-year, with the profit margin at just 3.8%, which is a historical low.

年初市场对行业销量这个年初的时候预计还是相对稳定的今年，但现在已经已经被下调了。乘联会呢预测26年的全年的乘用车的这个销售销量同比会下降大概16%的样子。这就说呢全年的销量就不足2000万辆了。这个是一个比较低的数字了。这就意味着下半年国内整体车市的压力还会持续。预计呢行业会呈现内需还是承压的，结构呢也会分化，出海呢会是提升的这么一个整体这么一个态势。

The market expectations for the overall industry sales at the beginning of the year was optimistic, but now this expectation has been revised downward. The China Passenger Car Association, CPCA, now forecasts that the full year for 2026 passenger vehicle retail sales will decline by 16% year-over-year, it bring the overall total annual sales to fewer than 20 million units.

This means that the overall China auto market will continue to face quite a lot of pressure in the second half of this year. We expect the auto industry to be characterized by a combination of weak domestic demand, structural differentiation, and exports providing support.

行业的层面呢也确实是在向新能源转型的这个在加速。出口呢是成为这个行业的一个新的一个动力。 From the industry level, we can see the new energy transition is accelerating, and auto exports is becoming a new growth driver.

在国内的车市呢现在也是一个存量市场吧，这么一个阶段。内需呢增长也是乏力，是一个最主要的一个问题。新能源的渗透率呢还在走高，4月份突破6成呢，7月份攀升到65%的新高。与内需这个疲软反差呢就是出口，那是持续的一个增长的状态。今年前7个月呢乘用车出口的量呢同比增长74%，其中呢过半的是新能源车型，是出口的主力。内需承压与海外高增长并行的，出口已经成为车企对冲内需疲软、驱动利润增长的一个核心。

For the China auto market, now it has entered into a existing market stage with the weak domestic demand becoming a major problem, major constraint on growth. At the same time, you can see the penetration rate for NEV continue to pick up.

In April, the penetration rate is 60%, and now in July, it climbed further to a new high of 65%. In contrast to the weak domestic demand, the auto exports has maintained its strong growth momentum.

During the first 7 months 2026, passenger vehicle exports increased by 74% year-over-year, with NEV accounting for more than half of the total exports volumes. With the weak domestic demand and strong overseas growth simultaneously, auto exports has become a key engine for automakers to offset the weak domestic demand and drive profit growth.

市场层面呢，结构也在分化，消费者的观望的情绪呢也是在加重。 From the market level, we can see there is an increasing structural differentiation, and consumers are in a mode of wait-and-see.

细分市场的结构呢分化也很明显。从价格段来看呢，车市呈现了两端分化的态势。5万元以下的入门代步车市场大幅收缩，上半年同比下滑了55%；另一方面呢，40万元以上的高端新能源销量大涨46%，市场韧性更强。整体来看呢，燃油车和中低端新能源车的销量下滑，而中高端的新能源车型成为正向增长的一个细分的一个赛道。 Currently, the market is experiencing clear structural differentiation across segments.

By price range, you can see the auto market is diverging at both ends. The entry-level market for vehicles priced below RMB 50,000 has contracted sharply, declining 55% year-over-year in the first half.

On the other side, sales of high-end NEVs priced above RMB 400,000 surged 46%, demonstrating greater market resilience. Overall, the sales of traditional ICE and low-end NEVs continue to decline, while the middle-to-high-end NEVs have emerged as a growth segment.

概括起来呢，就是上半年车市是内冷外热，内需呢弱，新能源渗透率增提升，出口呢成为拉动行业向上的一个主要增长。在国内汽车市场进入存量竞争的情况下呢，谁能抓住用户的生命周期的需求，提供贯穿全全程的价值服务，谁就能在市场的变革中呢赢得未来发展的主动权。这也是我们未来会持续关注和探索的主要方面。 In summary, the auto market in the first half of this year can be characterized as cold domestically, hot overseas.

Domestic demand weakened year-over-year, while NEV penetration continued to increase, and auto exports became the primary growth driver for the overall industry. As China's auto market enters an existing market competition stage, currently, only those companies who can capture consumers' needs throughout their entire lifecycle and provide value-added services across the entire customer journey will be best positioned for the future development in the transforming period and the market.

This is also one of the key areas we will continue to focus on and explore going forward.

第二个问题呢是二手车出口这个赛道。这个赛道呢业务还是比较分散的，市场上的车源呢也够多、也分散，还是有利于我们建立一个长期的竞争力和商业壁垒的。这种情况还是比较适合平台类企业的。之家的优势呢，第一个是品牌，作为这个头部垂媒的这个品牌，我们也是在美港两地上市吧，所以我们在海外的影响力是有帮助的。第二个呢我们有稳定的车源和标准化的体系。稳定、合规的二手车车源叠加行业的标准的二手检测体系，可以对车况呢进行一个全面的排查。海外买家比较在意真实完整的车辆检测报告和维保出险报告。之家呢是能够提供给用户，让用户更安心的。这个数字化的这一站式服务呢也是之家的优势。线上呢驱动提效，提供7×24管家、车源的动态匹配、多语言网站的服务呢都帮助买卖双方呢高效的沟通。

The second question about the used car export, the used car export market is sufficiently fragmented, with a sufficiently large and diverse supply of used car vehicles. This is a favorable for us to build our long-term competitive advantage and sustainable barriers for entry.

If the market was more highly concentrated, it would be more difficult for platform companies. For our advantages in this area, first is the brand, strong brand from Autohome.

We are the leading auto vertical media platform, we have a strong brand recognition and credibility, and also, we are dually listed. This also help us in our branding.

Second is the stable supply, used car vehicle supply and a standardized system. We have access to a stable and compliant supply of used cars supported by a standardized, industry-leading vehicle inspection system, which can enable comprehensive assessments of the vehicle condition.

Overseas buyers value accurate and complete and a comprehensive vehicle inspection reports, as well as those maintenance and insurance claim records. Autohome can provide all of this.

This gives overseas buyers greater confidence in their purchase process. Third is the digital one-stop service.

This is our advantage. We leverage our online digital tools to improve the operational efficiency, including the 24/7 customer support, those dynamic matching of the vehicle supply, and those multilingual website services, etc.

All these capabilities facilitate more effectively communications between buyers and sellers.

从进展方面呢，二季度刚才提到我们正式拿到了二手车出口的这个官方资质。之家平台上的首单二手车出口交易也顺利完成了，业务实现了从0到1的突破。后续工作方面呢，一方面我们会尽力扩大优质车源，另一方面会聚焦拓展海外的客户基础，同时进一步优化我们的二手车出口服务平台，提升整体的运营效率，全力打造一站式的二手车出口的这个新通道。

For our business progress update on the used car, in the second quarter, we just mentioned we officially obtained the government's qualifications for the used car exports, and we successfully completed the first used car export transaction on our platform. This represents an important 0 to 1 breakthrough for this business segment.

For the work ahead of us, on one hand, we'll expand our high-quality used car vehicle sourcing. On the other hand, we'll focus on expanding our overseas customer base.

Also at the same time, we'll continue to optimize our used car export service platform and improve the overall operation efficiency, with the goal to build a one-stop new channel for the used car exports. 看下一个问题。

The next question, please, operator.

管理层晚上好，感谢接受我的提问。我这边有两个问题请教一下。那第一个是我们看到公司最近的股东回报的动作是比较积极的，想请管理层分享一下如何看待后续的股东回报计划的一个可持续性。从中长期来看，如何平衡现金储备和股东回报？然后第二个问题是关于我们的线下的新零售业务，想请管理层分享一下就是公司目前对于这块业务的一个战略的定位。好，我快速翻译一下我的问题。So thanks management for taking my questions. The company has recently taken proactive steps on shareholder returns.

How do you view the sustainability of the shareholder return program going forward? Over the medium to the long term, how will you balance the cash reserves as well as the shareholder returns?

Secondly, regarding the new retail business, what is the company's current strategic positioning for this segment? Thank you.

好，谢谢。第一个问题呢，就是之家一直高度重视股东回报与长期的这个市值的这个管理吧。为了完善股东的回报机制呢，提升投资价值，我们也建立了常态化的股息政策，加上股份回购的这么一个双重的回报体系，让回报机制呢更加透明和可预期。

Thank you for your question. Autohome has always placed a strong emphasis on the shareholder return and the long-term market value management.

To further enhance our shareholder return mechanism and improve investment value, we have established a dual-track return framework combining a regular cash dividend policy with share repurchases, making our shareholder return policy more transparent and predictable.

回购方面呢，这个我们刚才已经讲过了啊，我们3月5号的这个2亿美元的回购计划7月底就完成了，然后7月28号呢董事会有个新的这个12个月的4亿美元的回购计划，到上周我们也做了10%了。后面我们将按照既定的战略呢，持续的在市场上呢继续这个进行我们的回购这个操作。

For the share repurchases, as we just mentioned, the $200 million share buyback program, we completed ahead of schedule at the end of July. Also on July 28th, the company announced a new $400 million share repurchase program.

As of last week, approximately 10% of this buyback program has been completed. Going forward in the future, we'll continue to actively execute this buyback program in the open market in accordance with our established strategy.

分红方面呢，3月份我们宣布了上半年的5亿元人民币的这个现金分红，7月底已经顺利完成了这个股息的派发。今年我们会继续兑现全年现金分红不低于15亿元人民币的这个承诺。

For the cash dividend, in March, the company announced the RMB 500 million cash dividend for the first half of this year, and this was successfully distributed to all our shareholders by the end of July. Also this year, we'll continue to execute our commitment to pay at least RMB 1.5 billion in cash dividends for the full year.

从这个长期的能力来讲呢，之家的这个资产负债表是非常健康的，现金还是非常充裕的，业务呢也经营的也是稳健的，具备为股东创造长期稳定回报的能力。未来我们也是会持续的优化这个运营效率，保持这个业务的这个韧性，然后确保一个对股东的这个承诺，完全对股东承诺。 For our long-term capabilities, Autohome has a healthy balance sheet, and we have ample cash reserves and stable business operations.

This gives us the capability to deliver sustainable stable and long-term returns to all shareholders. In the future, we'll continue to improve operation efficiency and strengthen the resilience of our business, ensuring we can fulfill our commitments to all the shareholders.

关于这个线下的新零售业务呢，这就是之家在构建的一个交易生态，补齐线下服务短板的一个重要的一个战略布局。线上呢，我们是依托之家的App呢，搭建这么一个线上的交易平台，汽车之家的商城；线下呢，我们通过在线购车、家家好车呢拓展这个线下服务的这个网络，承接线上用户需求。从线上到线下的场景中呢，我们用AI提供全流程赋能，包括选车的这个交付、购车的赋能，这个现在AI询价了，后面还会有用车的上的一些规划。

For the new retail business, it is an important strategic initiative for Autohome as we build our transaction ecosystem and address gaps in our offline service capabilities. For online, we are leveraging the Autohome app to build an automotive transaction service platform, Autohome Mall.

For offline, we leverage offline car purchase and Autohome Good Car to expand offline service network, connecting online demand with offline service fulfillment. On the online-to-offline scenarios, we are leveraging our AI technologies to provide end-to-end support, including the vehicle selection through our AI car selection assistant and purchase support through AI price inquiry, etc.

Going forward, we are planning to expand AI-enabled services into the vehicle ownership stage.

业务的进展上呢，刚才也讲到我们的推进速度也是比较快的。在线购车呢是4月下旬的启动的一个试点，现在已经覆盖了5座城市，西安、深圳、苏州、济南、石家庄，这主要还是一些高线城市。家家好车呢6月底开放加盟，目前落地100多家加盟店，主要关注中低线下沉市场。最终呢我们希望形成一个用户提供看、选、买、用、换全生命周期的价值的这个样的一个服务平台。

In terms of our new retail business update and progress, as you can see that the implementation has been moving at a relatively rapid speed. For online car purchase, it began its pilot program in late April, and now it expanded to five cities: Xi'an, Shenzhen, Suzhou, Jinan, and Shijiazhuang, primarily targeting at higher-tier cities.

For Autohome Good Car, it opened up its franchise program in late June and has now more than 100 franchise stores, with a primary focus on lower-tier markets. Ultimately, our goal is to become a comprehensive automotive service ecosystem that deliver value throughout the entire auto lifecycle, from car discovering, to car selection, to purchasing, owning, and eventually replacing.

下一个问题。 Thank you.

Next question, operator. Our

管理层晚上好，感谢你们给我提问的机会。想请教一下就是你们如何看现在这个车市整个的恢复的时间点，还有有什么特别的因素可以驱动这个恢复？特别是下半年如何看媒体业务的发展的这个这个增长的这个趋势？谢谢。Thank you, management, for taking my questions. I want to ask management about how do you view the recovery timing as well as the drivers behind the auto market?

Especially for the media services, how would you view the trend in the second half of this year? Thank you.

关于这个车市恢复的这个驱动因素啊，刚才我们也提到了，说国内车市呢全年的销量已经下调了的预计，预计是一个负的16%。这个也是按照这个预计呢，下半年的表现就要好于上半年。其实这个呢，在这一种整体这个下降呢，可能还是和之前的这个补贴啊把这个销量这个需求预支了有一定的关系。但即使是这样呢，在细分赛道也是有增长的机会的。比如这个更新报废更新啊、消费升级啊也有新的这个需求。刚才我们也提到，就是40万元以上的高端新能源车的销量同比增长是46%的。在这样的一个市场中呢是一个非常亮眼的表现。我们觉得国内汽车真正要想回稳的话，还是依赖于整体宏观经济的改善吧，和消费信心的提升。

Regarding the drivers for the auto industry recovery, we just mentioned, the auto market sales for the whole year expected to decline about 16% year-over-year. This has been a downsized.

However, it doesn't mean there is not any growth opportunities in the market. For example, the vehicle scrapage and replacement will still contribute more for more new vehicle purchasing demand.

We just mentioned that sales of the high-end NEVs priced over RMB 400,000, it increased 46% year-over-year. In our opinion, a sustainable stabilization and recovery of the auto market still depend on improvement in the broader macroeconomic environment and a strengthening of the consumer confidence.

当然出口也是另外一个机会啊，今年上半年乘用车出口增长超过70%，新能源呢同比增长超过124%，这个占比也达到52%，这些都是一些新的机会。

Auto exports is another important growth opportunity. In the first half of this year, the passenger vehicle, PV, exports increased by more than 70% year-over-year, and the NEV exports surging 124%.

For NEVs, it accounted for over 50% of the total passenger vehicle exports, it represents new opportunities in the auto market. 关于下半年的这个媒体业务呢，我们我们讲就是下半年因为有个金九银十嘛，另外一个很重要的因素就是新车的发布。我们预计呢车市还是会有一定程度的修复。

Regarding the media business in the second half of this year, as there is always a saying that Golden September and Silver October, and besides, there will be a multiple of new vehicle and new car launching in the market. In our opinion, we believe the market will show kind of a recovery a second half of this year.

Operator, the next question, please.

好的，晚上好各位领导。想问一下这个销售线索这边的这个业务啊，就是现在经销商压力也挺大的，想问一下管理层怎么看我们销售线索这个业务后续的一个发展情况？谢谢。And I will translate myself. Thanks management for taking my question.

Given the pressure over auto dealers, how does management think about the outlook for our sales leads business? Thank you.

线索的业务呢和销量是更直接的相关。我们看二季度我们的线索就是业务的降幅和整个大市的降幅基本上是一致的。那另一个原另一个影响因素呢就是经销商的这个经营情况，我觉得看他们的压力还是比较大的，普遍都没有完成半年的销售目标。汽车流通协会的数据显示呢，今年上半年呢，77%的门店半年销量的目标完成率不到，就是不到9成吧。这个经销商的这个新车销售的还是一个大烂化存在一个亏损的这么一个状态，而且呢库存也是比较多的。所以我们觉得呢下半年的这个最新的预测的这个新车的这个销量呢下半年也是一个下降的这么一个一个情况，所以整体的我们觉得这块还是会承压的。

The leads generation performance is highly related with the overall sales volume in the market. In Q2, the market and the sales of the autos decreased, so that is the main reason for the leads generation segment.

On one hand, for dealer, continue to face significant operating pressures in the market. Many of them failed to meet their sales target for the first half this year.

According to the statistics data from the China Automobile Dealers Association, CADA, 77% of the dealerships achieved less than 90% of their half-year sales target. Many of those dealers, they respond with more losses and with high volumes of inventories.

That's why we believe, as we just mentioned, the sales volumes for the new cars still face a pressure and decrease for second half of this year.

当然了，在这种环境下也是有做机会的，像我们也是要通过我们自己的流量提升、产品升级呢提升线索的这个数量和质量，也为今年的下半年也为明年的这个车市呢做好准备。那我们可以举例，比如说AI对吧，我们通过AI技术呢赋能经销商的新媒体的直播运营，帮助商家呢降本增效，提升这个线索转化能力。智销店铺升级呢智能导览功能，在用户浏览时自动播放与画面匹配的AI语音解说，让用户实现边看边听的这种沉浸式导览，提升用户的这个留资量。我们也希望通过这个一系列的产品和服务升级呢帮助经销商，也帮助我们自己在这个市场中呢这个提升我们的服务的水平。

We still see some opportunities in the market. On one hand, we are increasing our traffic and upgrading our products to improve the quantity and quality of the leads and lay a solid foundation for the renewal of our dealership products, for example, the 车商汇, for the second half of this year and the next year as well.

I'll give you some examples. For example, we're using our AI technology.

We are leveraging the AI technology to empower dealers' new media livestreaming operations, we can help them to reduce costs and improve their efficiency, increase their operation efficiency and help them to enhance their conversion capabilities. Also, we have smart stores, we can upgrade the intelligent guided tour function, when users browse a dealer's online store, AI-generated voice commentary can match the content on the screen, and it can be played automatically.

It can help to create an immersive watch and listen experience, helping to increase the number of users who will submit and leave their contact information. We expect through those product and service upgrades and technologies, we can build a solid foundation for the renewal of our products next year.

Operator.

Thank you very much, everyone, for joining us today. We look forward to speaking with you all again on our next quarter's conference call and to sharing the latest updates on the company's corporate strategy and business development.

Should you have any further questions or suggestions, please feel free to contact us at any time. Thank you, everyone.

Goodbye. Thank you, operator.