New Silkroad Culturaltainment Limited (0472.HK), an investment holding company incorporated in Bermuda in 2001 and headquartered in Causeway Bay, Hong Kong, engages primarily in property management services in the People's Republic of China; the development and operation of integrated resorts and cultural tourism projects in South Korea; wine production, procurement, distribution, and cross-border e-commerce sales primarily in China and Hong Kong; and real estate development including residential and retail properties in Australia. The company operates through three main segments—Real Estate, Integrated Resort and Cultural Tourism; Wine; and Property Management—targeting leisure, hospitality, consumer defensive, and diversified real estate markets across Asia-Pacific regions with approximately 1,324 employees. Formerly known as JLF Investment Company Limited, it changed its name in July 2015 to reflect its focus on culturaltainment. Recent developments include a major shareholder change in 2025, with Macro-Link International Land Limited disposing of its 28.50% stake to China Agricultural Produce Company Limited for HK$149 million, positioning the latter as the single largest shareholder while reducing Winnovation Culturaltainment's interest to 26.29%; disposal of subsidiaries in October 2024 involving a Beijing property project for phased consideration totaling approximately HK$95 million (RMB52 million for the final 40%); appointment of Richard Gerardus Franciscus Visser as independent non-executive director and board recomposition in September 2025; executive director resignations and searches for acquisitions in August 2024; and a unit's subscription for a limited partnership interest to expand in the Hong Kong market.