- Business
- Red Avenue New Materials Group Co., Ltd. is a leading Chinese chemical materials manufacturer specializing in the production and sale of specialty additives primarily for the rubber and tire industries. Founded in 1999 and headquartered in Shanghai, the company offers a comprehensive portfolio of products including tackifying resins, phenol-formaldehyde reinforcing resins, adhesive resins, leveling agents, vulcanized resins, tread resins, electronic phenolics, liquid phenolic resin, powder resins, and various chemical additives such as rubber and plastic processing aids, accelerators, cobalt, wax, silica, and processing oils. Its main product lines serve markets including automotive, medical, electronics, and environmental protection sectors across more than 40 countries worldwide.
Significant recent developments include the initiation of a strategic cooperation and joint venture to build a rubber additives manufacturing plant in Rayong, Thailand, with an investment of USD 70 million. This facility, expected to be operational by 2027, will have an annual production capacity of 30,000 tons and is designed to enhance Red Avenue's global sales capabilities and responsiveness to international market dynamics. The venture is partly owned by Red Avenue (51%) and Gold Dynasty (49%), a business affiliated with the company's chairwoman and controlling shareholder. The company also maintains a strategic partnership with BASF to produce and sell certified compostable co-polyester (PBAT) in China, which further underscores its commitment to sustainable material innovation. Additionally, Red Avenue has expanded its market presence through acquisitions such as a European composite materials firm and a strategic partnership with Marangoni, a European tire renovation materials supplier.
Red Avenue operates three manufacturing plants and two national R&D centers located in China, supporting its technological innovation and manufacturing strength. Its specialty additives for tires remain the core revenue driver, contributing approximately 78% of total revenue, with key clients including global tire manufacturers such as Bridgestone, Michelin, and Pirelli. The company's manufacturing capacity includes the largest production of para-tertiary butyl phenol (PTBP) in Asia, and it continues to deepen its international footprint, particularly in Southeast Asia and Europe, while actively investing in green and advanced materials development aligned with its corporate vision of promoting sustainable development in the new materials industry. The company reported steady revenue growth with strategic initiatives to diversify product offerings and expand production capabilities to meet global demand.
Red Avenue New Materials Group Co., Ltd. is a publicly listed company under ticker 603650.SS on the Shanghai Stock Exchange, with a significant insider ownership structure and a strong commitment to both technological and management innovation.