- Business
- Hakuhodo DY Holdings Inc Hakuhodo DY Holdings Inc serves as a holding company overseeing marketing and communications subsidiaries in Japan and internationally, primarily through core advertising agencies Hakuhodo Inc (founded 1895), Daiko Advertising Inc (founded 1944), and Yomiko Advertising Inc (founded 1946); it offers comprehensive services encompassing advertising agency operations including media planning and buying across newspapers, magazines, radio, television, internet, and outdoor media; digital marketing solutions via entities like Hakuhodo DY ONE Inc and SOLDOUT Inc; public relations, sales promotion, event management, brand building, content creation, data analytics, and business development in entertainment such as animated programs and live events. The group operates over 453 subsidiaries and affiliates with 29,386 consolidated employees across more than 30 countries and regions, generating revenue of 953,316 million yen for the year ended March 2025, and ranks as Japan's second-largest advertising conglomerate and among the global top 10 agency networks. Headquartered at Akasaka Biz Tower in Minato-ku, Tokyo since its establishment on October 1, 2003, the company focuses on sei-katsu-sha insight-driven strategies for diverse clients in consumer goods, real estate, and technology sectors. Recent developments include the April 2024 launch of Hakuhodo DY ONE Inc as the group's digital marketing core by integrating D.A.Consortium and IREP for enhanced productivity in data-driven full-funnel campaigns; the April 2022 addition of SOLDOUT Inc to bolster support for small- and medium-sized businesses in digital transformation; the planned April 1, 2025 merger of Hakuhodo Inc and Hakuhodo DY Media Partners into a unified 4,601-employee entity under Hakuhodo to strengthen creativity and media capabilities as part of a June 2024 medium-term plan transforming the group into a data-led creativity platform; and new 2024 formations like ENND PARTNERS Co., Ltd. for strategic initiatives alongside ongoing global expansions through the kyu collective.