- Business
- Helbiz, Inc. (HLBZW) operates as a provider of micro-mobility services focused on intra-urban transportation solutions, offering dockless shared electric vehicles including e-scooters under the HelbizGO brand, e-bicycles under the HelbizBike brand, and e-mopeds under the HelbizMoped brand; long-term vehicle rentals and retail sales through its e-commerce platform and brick-and-mortar stores; and complementary services such as fleet management software utilizing artificial intelligence, environmental mapping, and real-time safety features like sidewalk detection and helmet verification. The company serves urban markets addressing first- and last-mile connectivity for riders in high-traffic areas, with operations historically spanning the United States in over 10 cities including New York, Miami-Dade, Tampa, and Orlando, and Europe particularly Italy, as well as select international locations. Founded in 2015 by Salvatore Palella and headquartered at 32 Old Slip in New York City, Helbiz targets individual riders, municipalities, and communities seeking sustainable, eco-friendly short-trip alternatives.
In recent developments, Helbiz completed the acquisition of Wheels Labs, Inc. in November 2022, integrating its e-bike fleet and expanding operations to 67 global markets while diversifying into rentals and retail to double revenue potential and enhance profitability. The company underwent a significant reorganization in March 2023, implementing a reverse stock split, rebranding to micromobility.com Inc., and changing its Nasdaq ticker to MCOM to position as a micromobility consolidator for future mergers and acquisitions, alongside launching physical retail stores starting in SoHo, New York. In June 2024, Palella Holdings LLC, controlled by founder Salvatore Palella, acquired 51% control of the common stock via conversion of a convertible note, marking a change in control; subsequently in December 2024, Helbiz Holdings, Inc. sold its shares in key European subsidiaries Helbiz Europe Limited and Micromobility.com Italia S.r.l. to Palella Holdings LLC, with plans to transfer Helbiz Doo Serbia shares, sell Helbiz brand assets including intellectual property and platforms, and fully rebrand remaining operations within 180 days to enable unrestricted use of the Helbiz name by the purchaser. These transactions reflect strategic shifts toward portfolio diversification, asset optimization, and separation of core micromobility operations under related-party control.