LiveWire Group, Inc.
New York Stock ExchangeCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Karim Donnez
- Full Time Employees
- 182
- Sector
- Consumer Cyclical
- Industry
- Auto - Manufacturers
- Address
- 3700 West Juneau Avenue Milwaukee WI United States of America 53208
- IPO Date
- Nov 24, 2020
- CIK
- 0001898795
- Website
- livewire.com
- Similar Companies
- Business
- LiveWire Group, Inc. operates as a digital marketing media and technology company specializing in programmatic advertising services. The company offers a range of products including proprietary programmatic media platforms, digital audience targeting solutions, campaign analytics and optimization tools, and data-driven advertising strategies designed to enhance customer engagement and media ROI. LiveWire provides services such as audience segmentation, real-time bidding, digital media buying, and performance reporting primarily for brand marketers across various industries. Founded in 2014 and headquartered in New York City, LiveWire Group serves clients across the United States and internationally, focusing on leveraging technology to connect brands with targeted digital audiences efficiently. The company's business segments encompass digital media, technology development, data management, and marketing analytics. In the last 1-2 years, LiveWire Group has expanded its technology capabilities and formed strategic partnerships to enhance its programmatic offerings and data integrations. This expansion includes launching new advanced analytics features within its platform and enhancing cross-channel advertising solutions to better serve customer needs in a dynamic digital advertising environment. The company continues to evolve toward providing comprehensive, technology-driven marketing solutions tailored to the programmatic advertising space. LiveWire Group operates as an independent entity, focusing widely on digital marketing technology solutions for brands and agencies, making it a notable player in the programmatic digital advertising industry.
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