- CEO
- Michael Kovacs
- Sector
- Financial Services
- Industry
- Asset Management - Leveraged
- Address
- 205 Hudson Street, 7th Floor New York NY United States of America 10013
- IPO Date
- Dec 3, 2025
- Business
- GraniteShares YieldBOOST HIMS ETF (HMYY) is an exchange-traded fund that seeks to generate weekly income through options strategies, primarily by selling put options on leveraged exchange-traded funds designed to deliver 2x the daily performance of Hims & Hers Health, Inc. (NASDAQ: HIMS); its primary investment objective is to achieve 2 times (200%) the income generated from selling options on the underlying stock, with a secondary objective of exposure to the performance of the underlying leveraged ETF subject to a cap on potential gains. The fund targets at least 80% of its net assets in derivatives contracts utilizing the underlying leveraged ETF, offers weekly distributions, and implements downside protection that may affect net income levels; it features a total annual operating expense ratio of 1.07% per annum and trades on the Nasdaq. HMYY serves high-conviction investors seeking income from options premiums tied to the telehealth and personalized wellness sector represented by Hims & Hers Health.
Launched on December 2, 2025, HMYY represents a recent expansion of GraniteShares' YieldBOOST ETF family, alongside the simultaneous introduction of the YieldBOOST RIOT ETF (RTYY), bringing targeted options-income strategies to high-growth areas like digital assets and consumer health technology. This launch builds on the YieldBOOST platform's growth to over $649.5 million in assets under management as of November 28, 2025, reflecting GraniteShares' ongoing innovation in systematic options writing on leveraged single-stock ETFs. The ETF continues GraniteShares' pattern of product diversification, following prior additions in commodities, high-income assets, disruptive technologies, and leveraged single-stock offerings.
GraniteShares, the issuer and manager of HMYY, operates as a global asset manager specializing in exchange-traded products including leveraged, inverse, and income-generating ETFs listed across U.S. and European exchanges; headquartered at 222 Broadway, 21st Floor, New York, NY, the firm was founded in 2016 by William Rhind. GraniteShares manages approximately $10.9 billion in assets as of September 19, 2025, with U.S. operations focused on innovative solutions for retail and institutional investors targeting sectors like technology, commodities, and emerging themes. The company maintains a European presence launched in 2019, offering short and leveraged single-stock ETPs on major exchanges in the UK, Italy, France, and Germany.