- Business
- Ichitan Group Public Company Limited manufactures and sells ready-to-drink beverages in Thailand and select international markets; its core products encompass Ichitan Green Tea drinks in various flavors including Shizuoka and organic variants, herbal drinks under the Yen Yen by Ichitan brand, ready-to-drink oolong tea, Ichitan Chew Chew green tea with coconut cubes, fruit juices and jellies under the Bireley's by Ichitan brand, low-sugar tea beverages, vitamin water drinks such as pH Plus 8.5 with vitamin B complex and CBD variants, Korean soda drinks including Tan Sansu flavors like Soju Bomb and Honey Lemon, and energy drinks led by the Tan Power brand. The company operates from its ICHITAN Green Factory in Rojana Industrial Park, Ayutthaya, equipped with seven bottle production lines and two UHT carton lines utilizing aseptic cold-filling technology for a capacity exceeding 1.4 billion bottles and 200 million cartons annually; production supports diverse categories like tea, coffee, milk, juices, and functional drinks distributed primarily through partners such as DKSH Thailand, which accounts for over 80% of revenue. Founded in 2010 and headquartered at No. 8 T-One Building, Soi Sukhumvit 40, Phra Khanong, Khlong Toei, Bangkok, the company generates the bulk of its sales domestically at 94% with exports comprising 6%, targeting health-conscious consumers via modern retail, traditional trade, and OEM services. Recent developments include the 2024 launch of the Tan Power energy drink in partnership with DKSH to expand non-tea categories into traditional trade channels; the November 2024 approval for dissolution of subsidiary Ichitan Power Co., Ltd. following a 2023 capital increase to Baht 76 million, streamlining operations with liquidation targeted for 2025; and ongoing joint venture activities with PT Ichi Tan Indonesia (50% owned) marked by 2023-2024 capital reductions totaling over IDR 125 billion for working capital adjustments. In 2024, Ichitan reports total sales of Baht 8.59 billion, secures No.1 Brand Thailand recognition for ready-to-drink tea for the fifth year, achieves SET ESG Ratings at A level for the third year, and maintains a five-star corporate governance rating from the Thai Institute of Directors for eight years.