- Sector
- Financial Services
- Industry
- Asset Management
- Address
- 109 N. Hale Street Wheaton IL United States of America 60187
- IPO Date
- Dec 1, 2023
- Business
- Innovator ETFs Trust (the Trust) is a registered investment company that offers a broad suite of exchange-traded funds (ETFs), including defined outcome ETFs structured as buffer, power buffer, ultra buffer, premium income, accelerated, and defined protection strategies; these ETFs seek to provide investors with predetermined upside caps and downside buffers tied to the performance of underlying reference assets such as the S&P 500, Nasdaq-100, MSCI EAFE, emerging markets indices, U.S. small cap equities, and growth-oriented portfolios, utilizing FLEX Options customized for one-year outcome periods that reset annually. The Trust's core offerings encompass U.S. Equity Buffer ETFs (January through December series), U.S. Equity Power Buffer ETFs (January through December), International Developed Power Buffer ETFs including the Innovator International Developed Power Buffer ETF - December (ticker: IDEC, which tracks the iShares MSCI EAFE ETF up to an 18.33% cap with a 15% buffer over its December 1, 2024 to November 30, 2025 outcome period), Emerging Markets Power Buffer ETFs, Growth-100 Power Buffer ETFs, U.S. Small Cap Power Buffer ETFs, Premium Income Barrier and Buffer ETFs, Equity Defined Protection ETFs (1-year, 2-year, and 6-month series), and specialized products like the Equity Premium Income - Daily PutWrite ETF and Uncapped Bitcoin 20 Floor ETF. Products are listed on NYSE Arca or Cboe BZX exchanges, targeted at retail and institutional investors seeking risk-managed equity exposure without credit risk from issuers, with expense ratios typically ranging from 0.79% to 0.85%; the Trust operates principally in the United States with geographic exposure via underlying indices to developed international markets (Europe, Australasia, Far East), emerging markets, and domestic segments. Founded through Innovator Capital Management, LLC in 2017 and headquartered at 200 W. Front Street, Wheaton, Illinois, the Trust pioneered defined outcome ETFs with its first Buffer ETF launches in 2018. Recent major developments include the December 2025 agreement for Goldman Sachs to acquire Innovator Capital Management in a $2 billion cash-and-stock deal expected to close in Q2 2026, which will expand ETF offerings to over 215 strategies and $75 billion in assets under supervision; portfolio management enhancements in July 2025 adding Jeff Greco, Rebekah Lipp, and Maria Schiopu from Milliman Financial Risk Management LLC alongside Robert T. Cummings, following the April 2025 departure of Jordan Rosenfeld; and ongoing product expansions such as new 100% downside protection ETFs (e.g., ZSEP), U.S. Small Cap Power Buffer ETF (KSEP), and Growth-100 Power Buffer ETF (NSEP) launched in September 2024.