PT Bekasi Asri Pemula Tbk is an Indonesia-based property development company primarily engaged in the development of residential and commercial real estate projects targeting the middle and lower market segments. Founded in 1993 and headquartered in West Jakarta, the company focuses on managing housing estates such as Taman Alamanda and Alamanda Regency in Bekasi, West Java, as well as Bumi Serpong Residence in Pamulang, Tangerang. Its core products and services comprise real estate development including subsidized housing initially, now expanded to semi-real estate and commercial properties for the middle class, alongside activities in trade, industry, printing, agribusiness, mining, and transportation services. The company operates through subsidiaries including PT Puri Ayu Lestari, which manages Bumi Serpong Residence, and PT Karya Graha Cemerlang. Recent developments highlight strategic business continuity with an emphasis on digital marketing innovation and prudential project expansion; however, the company recorded a net loss of approximately IDR 4.6 billion in 2024, reflecting operational challenges amid market conditions. The company remains focused on expanding its presence in the Jabodetabek area while prioritizing middle to lower market residential and commercial developments, maintaining a comprehensive real estate portfolio in West Java and surrounding regions. PT Bekasi Asri Pemula continues to pursue growth through new project launches and operational efficiencies to strengthen its market position.