- CEO
- Bryan David Emil
- Full Time Employees
- 293
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Jln. Pulokambing II No. 1 Jakarta JK Indonesia 13930
- IPO Date
- Jan 13, 2011
- Business
- PT Martina Berto Tbk manufactures, markets, sells, and trades cosmetics, traditional herbal medicines, and beauty care products primarily in Indonesia and select international markets including Southeast Asia and the Pacific region. The company produces a wide range of cosmetics encompassing liquid products such as face washes, moisturizers, toners, foundations, body splash colognes, and hair sprays; dry cosmetics including eye shadows, blush-on products, loose and compact powders; semi-solid items like lipsticks and creamy foundations; as well as hair care under the Rudy Hadisuwarno brand, skincare via Biokos, and spa products through Dewi Sri Spa, all marketed under brands including Sariayu Martha Tilaar, Mirabella, Cempaka, PAC, Belia Martha Tilaar, Caring Colours Martha Tilaar, and Martha Tilaar Shop; it also offers herbal traditional medicines such as masks, scrubs, and teas, with contract manufacturing services (makloon) for dry, semi-solid, liquid, and aerosol cosmetics. Founded in 1977 by Dr. HC. Martha Tilaar, the late Pranata Bernard, and Theresa Harsini Setiady, the company is headquartered at Jl. Pulokambing II No. 1, Kawasan Industri Pulogadung, East Jakarta, Indonesia, and operates modern factories in Pulogadung, Bekasi, and Gunung Putri, Bogor, with subsidiaries including PT Cedefindo for contract manufacturing and PT Tara Parama Semesta. As a subsidiary of PT Mathana Megahayu Inti, it distributes products through online stores, chain stores, supermarkets, wholesalers, cosmetic retailers, beauty salons, and spas, focusing on halal and natural ingredients rooted in Indonesian herbal traditions. In 2024, PT Martina Berto Tbk records positive performance with net sales of Rp431 billion, gross profit of Rp173.38 billion, and a reduced net loss of Rp4 billion, alongside projections for 2025 targeting 17% net sales growth to Rp507 billion, business profit of Rp37 billion, EBITDA of Rp50 billion, and net profit after tax of Rp15.8 billion through strengthened marketing at 21.65% of sales, export expansion, and contributions from subsidiaries PT Cedefindo and PT Tara Parama Semesta.