PT Red Planet Indonesia Tbk
IIDX:PSKT158.00
IDR
+1.00
(+0.64%)
PT Red Planet Indonesia Tbk
IDX:PSKT
(Indonesia Stock Exchange)
Recent
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158.00
P/E
ratio
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div
yld
- -
ROIC.AI
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- Business
- PT Red Planet Indonesia Tbk operates primarily in the hospitality industry as a leading owner, developer, and operator of budget hotel chains in Indonesia. Its core products and services include the development, ownership, and management of budget hotels under the Red Planet Hotels brand, which offers affordable accommodation options targeting budget-conscious travelers. The company manages hotels across multiple major cities in Indonesia, including Jakarta, Bekasi, Makassar, Palembang, Pekanbaru, Solo, and Surabaya. Established in 1989 under the original name PT Mustika Manggilingan, it was renamed PT Pusako Tarinka a year later before adopting its current name in 2014. Headquartered in Jakarta, the company serves the consumer discretionary sector with a focus on lodging and hospitality services. In the past 1-2 years, PT Red Planet Indonesia Tbk undertook a significant strategic rebranding effective May 29, 2023, shifting its hotel portfolio branding from Red Planet Hotels to Monoloog Hotel, aiming to refresh its market presence and better align with evolving market demands. This rebranding initiative was approved by the Ministry of Law and Human Rights of the Republic of Indonesia. The company continues to enhance its service quality, focus on customer satisfaction, and implement environmental and health safety measures in its operations. PT Red Planet Indonesia Tbk remains part of the larger Red Planet Hotels Group, maintaining strategic emphasis on growing its hotel network and operational scale within Indonesia’s expanding budget hotel sector. The company’s main markets are domestic budget travelers in Indonesia, while its business model centers on scalable growth through property management and hospitality services. It employs over a hundred staff under executive management focused on investment, operations, finance, and human resources, including a president director and key operational directors. This comprehensive operational footprint, combined with recent portfolio rebranding, positions PT Red Planet Indonesia Tbk as a prominent player in Indonesia’s lodging industry with continued plans for expansion and service innovation in the budget hotel segment.