iShares U.S. Consumer Focused ETF
IEDI
Chicago Board Options Exchange- -
USD
- -
- -
Capital Structure
FRC
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in mil. unless spec.Working Capital
FRC
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
FRC
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in mil. unless spec.- Sector
- Financial Services
- Industry
- Asset Management
- Address
- 400 Howard Street San Francisco CA United States of America 94105
- IPO Date
- Mar 23, 2018
- CIK
- 0001524513
- Website
- ishares.com
- Similar Companies
- Business
- iShares U.S. Consumer Focused ETF (IEDI) is an actively managed exchange-traded fund that seeks to provide access to U.S. companies with discretionary spending exposure, as classified using BlackRock's proprietary machine learning-based classification system, while targeting increased exposure to U.S. companies with a greater proportion of consumer spending revenues and consumer goods and services production in the U.S. relative to the proprietary classification system (US Consumer Score). The fund generally invests at least 80% of its net assets in U.S.-listed common stocks of large-, mid-, and small-capitalization companies in the Consumer Discretionary Spending Evolved Sector; it allocates on a market capitalization basis with modifications based on the US Consumer Score, resulting in holdings such as The Home Depot Inc. (HD), Walmart Inc. (WMT), Costco Wholesale Corp. (COST), and Amazon.com Inc. (AMZN), which together comprise a significant portion of assets under management. With an expense ratio of 0.18%, quarterly distributions, and approximately 188 holdings focused on consumer cyclical (retail, autos, leisure) and defensive sectors, IEDI trades on Cboe BZX and caters to investors seeking targeted U.S. consumer discretionary exposure. Launched on March 21, 2018 by BlackRock Fund Advisors (BFA), a subsidiary of BlackRock Inc., the fund is headquartered in Wilmington, Delaware, as part of the iShares U.S. ETF Trust, with portfolio management led by Travis Cooke, Linus Franngard, and Jeff Shen. IEDI operates exclusively within U.S. equity markets, focusing on developed North American consumer sectors without pursuing ESG or sustainable investment strategies. As of late 2025, assets under management stand at approximately $31 million, reflecting steady but modest scale amid broader BlackRock iShares growth. No major changes, such as acquisitions, partnerships, funding rounds, new product launches, strategic shifts, name changes, or significant operational reorganizations specific to IEDI, have been reported in the last 1-2 years; the fund continues its established active management approach leveraging BlackRock's evolved sector framework. Recent BlackRock-wide developments, including conversions of other mutual funds to active ETFs like iShares Dynamic Equity Active ETF (BDYN) and iShares Disciplined Volatility Equity Active ETF (BDVL) in September 2025, underscore ongoing innovation in the iShares lineup but do not directly impact IEDI. Performance remains driven by resilient U.S. consumer spending patterns, with notable contributions from e-commerce and broadline retail amid shifting consumer priorities toward essentials.