Jeffs' Brands Ltd
JFBRW
NASDAQ Capital Market0.01
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Jeffs' Brands Ltd
JFBRW
(NASDAQ Capital Market)
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ROIC.AI
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- Business
- Jeffs' Brands Ltd (Nasdaq: JFBR, JFBRW) operates as an Israel-based e-commerce consumer packaged goods company focused on identifying, acquiring, and scaling brands primarily through Amazon's Fulfillment by Amazon platform using data analytics and marketplace algorithms. Incorporated in 2021 and headquartered at 7 Mezada Street in Bnei Brak, Israel, the company offers a diverse portfolio of products across multiple brands including KnifePlanet knife-sharpening sets, sharpeners and nonslip rubber bases; CC-Exquisite steel and soft-tip dart sets with holders; PetEvo car door and seat protectors for pets; Whoobli children's bag sets and party supply kits; Wellted reusable self-cleansing pet hair removers for cats and dogs; Fort pest control products encompassing rodent and insect control, feral bird spike and netting solutions, and professional damp remediation for construction; and Wellution hemp seed oil-based supplements and cosmetics such as hemp gummies, oil capsules, gels, creams, detox and height pills, antibacterial and anti-aging treatments manufactured in the United States. It serves individual online consumers worldwide with a growing emphasis on the United States, United Kingdom, and European markets through subsidiaries like the U.K.-based Fort Products and others handling management, logistics, marketing and financial services. Recent developments include record first-half 2025 revenues of $6.9 million, up 13% from the prior year driven by subsidiary Pure Logistics' profitability and overall portfolio optimization; the closing in July 2025 of its strategic divestiture of Smart Repair Pro and minority interest in SNI to Plantify Foods for approximately $11.8 million to bolster financial flexibility; and the earlier merger of Fort Products with Impact Acquisitions Corp (TSX-V: FORT), approved in June 2025 and retaining up to an 83.29% stake in the combined entity valued at CAD 4.85 million to enhance pest control market leadership and e-commerce expansion.
Jeffs’ Brands Ltd (NASDAQ:JFBRW) Short Interest Up 397.4% in December