- Business
- JRjr33, Inc., formerly known as CVSL Inc. until its name change in March 2016, was a Dallas, Texas-based enterprise that previously engaged in direct-to-consumer brand operations across domestic and international markets. The company historically encompassed segments focused on home goods, nutritional products, and specialty foods. Its diverse portfolio included artisan baskets and an array of home accessories such as pottery, cleaning items, beauty products, outdoor decor, customizable vinyl designs, wrought iron pieces, and fabric embellishments. Additionally, it offered specialty culinary items like handcrafted spices, premium oils, various dip mixes, dukkahs, baking preparations, and distinctive vinegars, alongside a selection of nutritional supplements and skincare solutions. The firm also extended its offerings to publishing a monthly periodical, providing stationery, paper gifts, tools geared towards women, and a wider range of health and beauty essentials, electrical devices, housewares, seasonal Christmas products, toys, general gifts, garden supplies, and personalized presents. JRjr33, Inc. distributed its offerings directly to consumers, supported by independent sales networks, online platforms, and various direct communication methods including mail, telephone, and fax. On June 29, 2018, the company initiated Chapter 11 bankruptcy proceedings, which subsequently transitioned to Chapter 7 liquidation on October 26, 2018, marking the cessation of its operational activities.