HomeChoice International plc, renamed Weaver Fintech Ltd in July 2025, operates as a fintech and omni-channel retail group serving over 3.1 million customers across South Africa and southern Africa. The company began in 1985 as a direct-marketing homewares retailer, pioneering credit access in underserved markets, and has evolved into a profitable, high-growth fintech business now primarily driving group performance. Weaver Fintech operates two main divisions: the fintech business comprising FinChoice and PayJustNow brands, which provide digital payments, lending, and insurance solutions; and the retail business trading under the HomeChoice brand, offering homeware textiles, electronics, home appliances, apparel, and footwear through online platforms, call centers, showrooms, and sales networks.
The fintech vertical includes PayJustNow’s market-leading interest-free buy now pay later product and PayStretch for higher value purchases with extended repayment terms. FinChoice offers personal loans ranging from 6 to 36 months, a credit-backed wallet called MobiMoney, and plans to launch a virtual card, enhancing the digital ecosystem. Insurance products are integrated digitally or offered in-flow. The group's fintech business accounts for more than 90% of group profits, with consistent revenue and profit compound annual growth rates exceeding 30% over the past five years.
Recent changes include the corporate rebranding from HomeChoice International plc to Weaver Fintech Ltd to reflect the strategic shift toward fintech as the core business focus. The group’s shares began trading under the new name and ticker (WVR) on the Johannesburg Stock Exchange in July 2025. This rebranding signals expansion in the digital financial services ecosystem targeted at the urban African mass market, primarily women in the middle-income segment. The company is headquartered in Qormi, Malta, with significant operations in South Africa and Mauritius.
Weaver Fintech Ltd targets a growing network of more than 3,000 merchant partners and a customer base that exceeds three million, delivering financial inclusion through smart, integrated fintech solutions alongside retail offerings. The company combines digital innovation, customer-centric services, and financial products tailored to underserved and emerging consumer segments in southern Africa’s retail and financial services markets. Its dual focus on fintech and retail positions the group for continued growth in both sectors.