- Business
- Kimberly-Clark de México, S. A. B. de C. V. (KCDMY) manufactures, distributes and sells a broad range of disposable personal care, hygiene and cleaning products in Mexico and for export markets. The company operates through three main segments: Consumer Products, which includes diapers (Huggies, KleenBebé), training pants (Pull-Ups), feminine care pads (Kotex, Pétalo, Vogue), incontinence products (Depend), bathroom and facial tissues (Kleenex, Cottonelle, Suavel, Sanitas), napkins, kitchen towels, wet wipes, baby care items (shampoos, lotions, feeding products, Evenflo), bar soaps (Kleenex, Escudo Antibacterial) and other home care products such as antibacterial gels and food wraps; Professional and Healthcare, which supplies personal care products to commercial clients including hotels, restaurants, offices and hospitals; and Export, focused on international sales primarily to the United States, Central and South America and Asia.
Founded in 1959 through the acquisition of Compañía Papelera La Aurora (established 1925) by Kimberly-Clark Corporation and headquartered in Mexico City, the company employs approximately 9,465 people and maintains manufacturing facilities including paper mills in Naucalpan and Orizaba, Veracruz. It serves consumer, professional and export markets with a portfolio of leading brands including Huggies, KleenBebé, Kleenex, Kotex, Pétalo, Cottonelle, Depend, Evenflo, Escudo Antibacterial, Kimlark and Sanitas.
In recent developments, Kimberly-Clark de México sustains a key strategic relationship with parent Kimberly-Clark Corporation for export growth, including finished personal care products to the US, while its Mexican operations remain outside the parent's 2025 announced US$3.4 billion joint venture with Suzano S.A. for international tissue and professional products (expected to close mid-2026). The company invested 2,500 million pesos in capital expenditures during 2024 for technological improvements, cost reductions, efficiency gains and capacity expansion, planning US$120 million more in 2025 alongside entry into new categories such as pet food and shampoos, and expansion into underpenetrated market segments. It reported Q2 2025 sales of 14.1 billion pesos (flat year-over-year, with 3.3% price/mix growth offsetting volume declines and 24.5% export surge), alongside ongoing cost-saving initiatives yielding approximately 500 million pesos in savings, robust cash flow supporting share buybacks (400 million pesos remaining for 2025) and a focus on innovations amid softer domestic consumption.