- Sector
- Financial Services
- Industry
- Asset Management - Leveraged
- Address
- 7501 Wisconsin Avenue, Suite 1000E Bethesda MD United States of America 20814
- IPO Date
- Oct 6, 2011
- Business
- ProShares UltraShort Bloomberg Natural Gas (KOLD) seeks daily investment results that correspond to two times the inverse (-2x) of the daily performance of the Bloomberg Natural Gas Subindex SM; the index reflects the natural gas segment of the commodities market by tracking futures contracts on natural gas, weighted by liquidity and U.S. dollar-weighted production, with a pre-determined roll schedule replacing expiring contracts with those approximately two months out. Launched on October 4, 2011, and domiciled in the United States, KOLD utilizes derivatives such as futures contracts for short positions in the natural gas sector and is issued by ProShares Trust II, with investment management provided by ProShare Advisors LLC and ProFund Advisors LLC. ProShare Advisors LLC, headquartered at 7272 Wisconsin Avenue in Bethesda, Maryland, specializes in leveraged, inverse, and alternative exchange-traded funds targeting tactical trading opportunities for individual and institutional investors, managing over $95 billion in assets across a broad lineup of ETFs including those linked to commodities, equities, cryptocurrencies, dividend growth, high income, and interest rate hedged bonds. Products are distributed by SEI Investments Distribution Co. and traded on NYSE Arca, with KOLD designed as a short-term tactical tool rather than a long-term buy-and-hold vehicle due to compounding effects and daily reset mechanics. In September 2025, ProShares strengthened its distribution capabilities by hiring three Regional Vice Presidents—Chad Brand, Mike Hart, and Matt Zorumski—to enhance client service amid business expansion; the firm also continues innovating with recent launches of single-stock leveraged ETFs targeting 2x daily returns of companies like Coinbase, Nvidia, Palantir, Tesla, Solana, and XRP, alongside its first interval fund focused on private equity strategies. ProShares operates globally from its U.S. base, serving primarily financial advisors, investment companies, and institutional clients through passive management that replicates index performance via synthetic replication methods.