- CEO
- Hyun-Cheol Jung
- Full Time Employees
- 161
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- Hongcheon-gun South Korea
- IPO Date
- Jan 6, 1994
- Business
- SoNo Square Co.,Ltd. is a South Korea-based provider of procurement management, maintenance, repair, and operations (MRO) supply chain solutions, commercial distribution, and lifestyle consumer rental services. Operating primarily as the specialized procurement and logistics arm of Daemyung Sono Group, the company serves commercial enterprises, hospitality properties, resort complexes, and individual retail consumers across South Korea.
The company operates through three principal business segments: MRO Procurement, Retail Distribution, and Lifestyle Living. Its core product and service portfolio encompasses: corporate MRO procurement solutions, including hotel and resort operations supplies, construction materials, building maintenance fixtures, industrial consumables, sanitation and cleaning chemicals, eco-friendly packaging materials, and commercial food and beverage provisions; commercial retail management services operated through the Good & Goods chain of convenience and specialty retail stores situated within resort facilities, distributing packaged groceries, beverages, daily necessities, and travel essentials; and premium sleep and home wellness products marketed under the SONO SEASON and Sleepover brands, featuring German-manufactured ergonomic memory foam mattresses, adjustable and upholstered bed frames, premium bedding sets, memory foam pillows, pet lifestyle goods under the Sono Pet line, home lifestyle furnishings, and long-term rental, leasing, and subscription services for both B2C residential customers and B2B hospitality clients.
In recent strategic developments, the company officially changed its corporate name from Daemyung Sonoseason Co., Ltd. to SoNo Square Co.,Ltd. in April 2025 to align with Daemyung Sono Group's unified global brand strategy and sharpen its identity as a comprehensive procurement and lifestyle platform. In mid-2024, the company executed executive leadership transitions to streamline organizational management, enhance operational efficiency, and accelerate external sales growth beyond intra-group procurement. Additionally, SoNo Square has expanded its commercial reach through multichannel digital retail initiatives, launching e-commerce dedicated product lines, broadening shop-in-shop retail footprints, and exploring strategic supply synergies with the group's ongoing expansion into the aviation sector following strategic investments in carriers including T'way Air and Air Premia.
Founded in 1972, SoNo Square Co.,Ltd. is headquartered in Hongcheon-gun, Gangwon-do, South Korea, and is publicly traded on the KOSDAQ market under the ticker symbol 007720.