- Business
- Aroot Co., Ltd., formerly known as Sewoo Tech Co., Ltd., is a South Korea-based technology company primarily engaged in the design, development, manufacturing, and distribution of industrial mini printers and specialized commercial printing solutions. Operating primarily under its proprietary brand name SEWOO, the company provides a comprehensive portfolio of hardware and printing mechanisms, including point-of-sale (POS) thermal receipt printers for retail and hospitality checkout terminals; portable mobile receipt and label printers featuring Bluetooth, Wi-Fi, and NFC wireless connectivity for field service and logistics operations; desktop and industrial barcode label printers for warehouse management, tracking, and shipping; radio-frequency identification (RFID) label printers; impact dot-matrix receipt printers; built-in thermal printer mechanisms and sub-assemblies for automated kiosks, ticketing systems, and gaming terminals; and associated peripherals, accessories, and interface boards. Beyond its core printing technology division, Aroot Co., Ltd. operates business units engaged in the distribution of heavy electrical equipment, power apparatus components, and electronic devices. The company serves global commercial and industrial clients across retail, food and beverage, transportation, supply chain logistics, healthcare, government, and manufacturing industries, maintaining a sales and distribution network that spans South Korea, North America, Europe, the Asia-Pacific region, Latin America, and the Middle East.
Founded in April 2002, Aroot Co., Ltd. is headquartered in Osan-si, Gyeonggi-do, South Korea, and is publicly traded on the KOSDAQ market under the ticker symbol 096690. In recent years, the company has executed key strategic diversification, corporate restructuring, and global expansion initiatives. Aroot Co., Ltd. broadened its environmental and circular economy operations through its subsidiary, Aroot Eco Co., Ltd., which operates industrial resource recycling facilities focused on processing waste plastics and synthetic resins. The company also expanded into high-technology industrial equipment by incorporating NSRC as an affiliated entity, specializing in the supply and refurbishment of semiconductor photolithography exposure equipment. In its primary printing solutions division, Aroot Co., Ltd. has reinforced its international market reach through strategic distribution agreements with global channel partners, including ScanSource, to accelerate market penetration across North America, while earning national recognition in South Korea as an export-focused enterprise. Additionally, the company has implemented capital and financial restructuring measures to streamline its balance sheet and support long-term business development across its printing, renewable resources, and industrial technology operations.