- Business
- Locafy Limited Locafy Limited (Nasdaq: LCFY, LCFYW) develops and provides software-as-a-service (SaaS) technology platforms specializing in search engine optimization (SEO) and online publishing solutions that enable businesses to achieve prominence in organic search, local pack results, AI search engines, and online marketplaces; core offerings include Local SEO for location-specific visibility, National SEO for high-value keyword rankings, E-Commerce SEO for brand and product prominence, business listing syndication across search engines, directories, maps, apps, voice assistants, and social media, AI-ready landing pages, article publishing for competitive categories, AI Voice Concierge for 24/7 customer engagement trained on business knowledge bases, and the proprietary Localizer AI-powered SEO suite for multi-location enterprises. The company operates through segments encompassing Publishing, SEO Agency services, Direct Sales, and Reseller Sales (recently transitioned to a Strategic Partner Program), targeting small businesses, multi-location chains, enterprises, digital agencies, and verticals such as real estate, insurance, home services, finance, telecommunications, and professional services like mortgage brokers; it serves customers in Australia, North America, New Zealand, Europe, and internationally from its headquarters in Subiaco, Western Australia, where Locafy Limited was incorporated in 2009 and rebranded from Moboom Limited in January 2021. Recent developments include the launch of an upgraded Strategic Partner Program in early 2025 with initial signings such as Unique Point for franchise networks and a transition plan for resellers to mitigate credit risks; partnerships with Fathom Holdings Fathom Holdings Inc. for real estate SEO, a leading U.S. review management platform (Experience.com) to syndicate listings for 10,000+ end users and expand in APAC, and new agency deals in insurance/home services; an August 2025 enterprise win to manage citations for 1,400+ Australian locations; AI product innovations like Localizer driving channel growth and scalable recurring revenue; and Nasdaq compliance efforts with a submission deadline of September 1, 2025, alongside fiscal 2025 results highlighting U.S. footprint expansion and margin-focused growth.