LGBTQ Loyalty Holdings, Inc.
LFAP
Other OTC0.00
USD
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LGBTQ Loyalty Holdings, Inc.
LFAP
(Other OTC)
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ROIC.AI
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- Business
- LGBTQ Loyalty Holdings, Inc. (LFAP) operates as a diversity- and inclusion-driven financial methodology and data company that quantifies corporate equality alignment with the LGBTQ community and its allies through specialized ESG indices and related media services; it offers the LGBTQ100 ESG Index, an environmental, social, and governance benchmark comprising U.S. companies demonstrating strong financial performance alongside commitments to workplace equality for employees of all gender and sexual orientations, loyalty with the LGBTQ community via consumer surveys, and consistent diversity practices; additional services include index licensing, data analytics on corporate equality metrics, and media platforms promoting minority voices in investing. The company targets institutional investors, asset managers, and allies seeking ESG-responsible investments aligned with equality principles, with primary operations in the United States focusing on the Fortune 500 universe screened for LGBTQ inclusion. Founded in 2009 and headquartered in Wilton Manors, Florida, it changed its name from LifeApps Brands Inc. in May 2019 to reflect its pivot to financial methodologies. In recent developments, the company launched the LGBTQ100 ESG Index in November 2019, partnered with C8 Technologies in 2020 to enable direct indexing and trading of the index through asset owners' brokers, added ETF industry leader Deborah Fuhr to its board of directors in December 2021 to bolster diversity initiatives, secured $10 million in equity financing from GHS Investments in September 2021 while retiring a convertible note, and sponsored the short-lived LGBTQ + ESG100 ETF in May 2021 that liquidated in 2022 amid challenges in securing sustainable assets under management; as of 2025, the company faces revocation of its Exchange Act registration pursuant to Section 12(j), signaling ongoing operational and regulatory shifts.