Thomas Ryder
Hi, I'm Thomas Ryder, Founder and CEO of Applied Nutrition, and we're here today to cover our half year '26 results. I'm joined by my COO, Steven Granite, and CFO, Joe Pollard.
Today, I'll be running through Applied Nutrition at a glance, overview, snapshot, and key messages, while Joe does the financials, and Steve does market opportunity. Then I'll close with strategy and outlook.
Starting with an overview of Applied Nutrition and what we believe makes us different: We're a growing brand in a growing market. We operate a robust and global B2B model, trading in over 85 countries.
We have a wide range of products that appeal to a wide range of consumers, and I'm proud to say that 85% of our products are formulated, designed, and manufactured within our Knowsley-based in-house manufacturing facility, where today we have over 300 team members. The real differentiator is our market-leading NPD and innovation.
Moving on to key messages for the period: H1 has seen multiple upgrades to FY26 market expectations, with really strong trading in the early part of the half. This is alongside the increasing importance of health and wellness in everyday life.
An example of this is the listing of our pre-workout, ABE, in Tesco. When we launched this product in 2016, I could never have imagined seeing the product on the shelves of a huge national grocer.
It's a clear example of how far the industry has evolved, from appealing to a niche market all the way to a mainstream audience. Becoming a plc has certainly enhanced the credibility of the brand above and beyond what we had actually hoped for at the time of IPO.
Our trust profile has significantly increased with current and potentially new partners. This is feedback that I regularly receive at expos and global events.
H1 has also seen us strengthen our relationships with existing partners, added new partners, new channels, and new markets, with NPD driving excitement, relevance, and growth in new and existing markets. Looking ahead, we entered H2 with great momentum.
We are continuing to invest, and I'm proud to announce we have broke ground on Phase 3 of our production facility, which will see us increase our production capacity to approximately 300 million. As you will have seen in the RNS this morning, we continue to monitor the evolving situation in the Middle East.
Whilst we are well diversified globally, we are cognizant of the current disruption to shipping routes and purchasing activities within the region, as well as the uncertainty around how long these conditions may persist. Importantly, we have managed similar disruption in the past, such as the supply chain caused by COVID and the challenges within the Red Sea.
As we are an agile and nimble business, in this instance, we are working closely with customers to adapt our routes into the region and logistical arrangements to safeguard continued supply to those customers. For example, we are looking at an alternative route overland from Turkey.
Although we expect some reduction of volumes into the region during the second half, at this stage, there's no change to the FY26 guidance of revenues of 140 million. I'll now pass you over to Joe, who will cover the numbers.
Joe Pollard
Thanks, Tom. As an overview for our H1 FY26 results, the business has seen strong growth during the period, and this has resulted in us increasing management guidance twice during the period.
Revenue has increased by 57% as we saw strong growth across all geographies, as I will cover in a later slide. Gross profit and adjusted EBITDA saw similar percentage increases to revenue, with both increasing by 56%.
This resulted in an adjusted EBITDA margin of 28.9%, which is in line with business performance since IPO. During H1 FY26, there were no adjustments to EBITDA.
Earnings per share has continued to increase, and the performance in the period was 6.2p on both a basic and diluted basis. Net cash at the end of the period was £26.4 million, leaving the group in a strong net cash position and with the ability to use its balance sheet strength going forwards.
Overall, total group H1 revenue was strong, delivering £74.5 million. This is up 57% on H1 FY25 and up 24% on H2 FY25.
As noted in communication during the period, we anticipate to see a more H1-weighted revenue profile compared to previous years for several reasons: a very strong January health, fitness, and wellbeing trading period; accelerated demand for several H1 FY26 product launches. As we consider the geographic split of revenue, growth in the UK was supported by additional listings, deeper distribution, and expanded product ranges.
Europe also saw significant growth across key territories, particularly in Spain and Germany. Rest of world sales continued the momentum from H2 FY25, driven by expanded listings amongst key distributors, including a significant increase in sales to Latin America, which rose by 110% compared to H1 FY25.
Gross margin was in line with the same period in the prior year, despite higher whey prices. However, the group's diverse product range meant that this impact was muted, and we continue to carefully manage our exposure to whey prices.
Carriage, logistics, and import duty costs provided a small tailwind as a result of shipping prices from China being low in the period. Staff costs provided a small headwind in the period as we increased salaries last April to remain competitive without a corresponding increase to sale prices.
Overall, gross margin for the period remained higher than all years between FY22 and FY25 and in line with FY25 H1. Our product mix continues to be well-balanced, and outside of whey protein, we did not see significant raw material volatility.
The significant diversity and balance in product mix provides the group with a level of protection against gross margin volatility and means we are not overly reliant on any one product or product group. We continue to see strong growth in non-whey protein products, with sales up 83% compared to the same period last year.
The intra-workout category also saw significant growth as we see increased recognition of traditional sports nutrition products, such as creatine, recognized for wider benefits and appeal to a new audience. Foreign currency-wise, the group continues to have exposure only to US dollars and euros at a material level.
In terms of administrative expenses as a percentage of revenue, increased slightly compared to FY25 as a whole, but was at a similar level to the same period last year. Spend on marketing, advertising, and partner incentives increased 60 basis points compared to the same period last year as we reinvested additional profits generated in additional marketing spend.
Adjusted EBITDA margin was 28.9%, which was in line with both FY25 as a whole and H1 FY25. All adjustments to FY25 related to costs of the IPO process, and we did not have any adjustments to EBITDA to present in H1 FY26.
Cash flow generation in the period was £7.9 million, with the largest effects being caused by: EBITDA of £21.5 million, a £10.9 million increase in working capital, which I will cover in more detail shortly, tax paid of £2.3 million, capex of £0.2 million, and as Steve will discuss later, the capex spend for the year is expected to be H2-weighted. The group's working capital usage at the end of the period was £44.4 million compared to £28.4 million at the same point last year, with the increase in working capital usage being in line with the increase in turnover, showing that working capital usage has not grown quicker than the business has generally grown.
Our capital allocation policy remains unchanged. We have raised market guidance for FY26 in the period twice.
While dividends or share buybacks will be considered at the appropriate time, we continue to guide investors that we do not expect such action to be taken during the current financial year. In our recent full-year update, we provided a view of new investment initiatives to ensure we are well invested for the envisaged growth we have started this year.
Steve will shortly provide an update on those. As noted earlier, our cash position of £26.4 million at the period end maintains our strong balance sheet.
We also continue to assess earnings-accretive opportunities where it makes sense to do so, including potential M&A opportunities. I'll now hand over to Steve, who will cover the details of some of those investment initiatives.
Steven Granite
We are delighted to announce that construction of our new global distribution facility and head office has now commenced. This new facility will enable us to consolidate all our pallets currently stored offsite in this one facility, which will help improve efficiency and reduce order lead times.
Whilst this is a leased facility, the company will invest £3.5 to £4 million in the fit-out and machinery required to operate this world-class facility. We expect the new site to be operational from February 2027.
Additionally, we have now commenced construction on Phase 3 of our production facility. We expect this to be live late summer 2026 and will increase sales capacity to around 300 million.
This investment will be circa £2 million. We've decided not to invest in an effervescent tablet line, which was earmarked to be a further £2.5 million investment.
This takes our total capex to £5.5 to £6 million relating to the production, warehouse, and office expansion, which will set up the business for future growth. As we've shared before, part of our strategy has been to tap into a larger pool of consumer, which is a health-conscious.
This is a much bigger pool than our core consumer, which is the elite gym goer and fitness enthusiast. Sports nutrition, health, and wellness now goes beyond the gym and into everyday life.
We have positioned our offering, branding, and route to market to reflect this change in consumer base and capitalize on the market opportunities. The world is changing.
84% of people surveyed said that wellness was seen as a top priority to them. 64% have swapped social activities to invest in health.
Applied Nutrition is well-placed globally to capitalize on this macro shift in consumer habits. I'll now pass over to Tom, who will cover off strategy.
Thomas Ryder
Thanks, Steve. I'm now going to talk us through the progress we've made to our strategic pillars, which we've categorized into three buckets.
We've seen increased shelf space with existing customers, and we are now one of the fastest-growing sports nutrition brands in UK grocery and high street health, with strong product expansion across multiple categories. This has been a big win for us.
We've also been successful with introducing our NPD into current customers, bringing new products, new formats, and exciting flavor collaborations, ensuring we keep them fresh and relevant. We've also expanded into new channels in existing markets.
A good example of this would be the penetration of the pharmacy channel in South America. We've entered into a number of new geographies, with Latin America seeing the biggest expansion.
When looking at new customers in existing geographies, the UK and EU specialty channel has seen a big increase in new customers, where we have led in with our new reformulated Critical Whey protein powder. Thirdly, direct-to-consumer: Whilst direct-to-consumer is a smaller part of the business, it's still a very important part, where we have a great team and robust go-to-market strategy across all e-com and Amazon, importantly, while maintaining price integrity.
H1 was a milestone in the sense that we launched our first licensed RTD deal in an amazing partnership with Morrisons. This came about with Morrisons wanting to appeal to a younger audience and cater for consumers wanting a high-protein, healthier, convenient option.
This has massively elevated our brand awareness and put our brand in supermarket aisles that we might never have been visible in. This range of products also reflects our focus on innovation as we were the first brand to launch the GLP-1 friendly, low-calorie, high-protein, high-fiber meals.
The reaction has been really positive so far, with strong early sales and positive customer feedback. NPD is the engine of Applied Nutrition.
We have a deeply rooted team with great knowledge and insights across multiple markets on what's hot, what's not, and what's trending. With our knowledgeable team and our vertical integration, we have the ability to bring our market-leading NPD and innovation to market at pace.
We split our NPD into three pillars: Firstly, keeping existing products fresh. Our latest flavor collaboration with Slush Puppie is a great example of this, where we have implemented the Slush Puppie flavor across ABE powder and ABE carbonated drinks.
Secondly, identifying and filling gaps within our range. Our recently launched 40+ range is a great example, where we have introduced products that target consumers of a specific age demographic, with a solution-led range of products, including sleep and joint support.
Finally, assessing emerging trends. Identifying and introducing products at pace that cater for trends is massively important for Applied Nutrition.
Creatine is a good example. Although creatine has been around for a long time, it's currently rising a global trend, with a much wider audience than ever before.
We have seen this trend and introduced more innovative creatine formats that appeal to new and existing customers, including creatine gummies, stick packs, effervescence, and creatine chews. Moving on to our marketing: Our marketing strategy remains focused on building a trusted, performance-led brand that appeals to a wide range of consumers, enhancing visibility and credibility across the globe.
I believe that a slide with words and images does not properly reflect the scale, energy, and excitement of some of the work we do. The video you're about to watch is a good example of the marketing we do across multiple continents.
This covers product launches, sponsorships, and fitness expos. The expos are massively important to Applied Nutrition as they give us the ability to get in front of tens and thousands of health and wellness consumers and showcase our brands, our products, and our energy.
They also support our regional partners, who see the knocking effect of the brand momentum post-expos. On the back of a strong H1, we have confidently upgraded our numbers for the full year revenue to 140 million.
We've entered into H2 with strong momentum, a full NPD pipeline, and new channel and geography expansion. While we are cognizant of the current disruption to the shipping routes and purchasing activities within the Middle East region, at this stage, there is no change to our FY26 guidance.
We have committed to an important capital investment to see us build Phase 3 of our production facility, which we are hoping to be complete by early H1 '27, and the fit-out of our newly built headquarters, which should be complete H2 '27. Overall, we are incredibly well-placed to take advantage of the opportunities that lay ahead of us.
Just to wrap it up, I would like to once more explain why people should invest in Applied Nutrition: Trust: Applied Nutrition is a trusted brand, trusted by retailers and customers all over the world. We have a scaled, in-house, state-of-the-art manufacturing facility, which enables our nimbleness and speed to market whilst protecting our product margin.
We have multiple pillars of growth across all channels in all geographies, and we truly haven't even scratched the surface yet. We are a founder-led, very ambitious team with deep roots within the global sports nutrition, health, and wellness industry.
Thank you for listening. We're now ready to take any questions that you might have.
Operator
Thank you for the presentation. We have had a number of questions pre-submitted and submitted live.
Just as a reminder, if you would like to ask a question, please type them into the Q&A box situated on the right-hand side of your screen. Our first question is: Are there any upcoming product launches or innovations that you expect to be game
Thomas Ryder
changers? We'd like to think every single product we launch could be a game changer.
We've got some good and exciting products that we should be bringing to market very, very soon that cater for specific consumers that we're hoping will be a bit of a dial mover, yeah.
Operator
Thank you. Next we have: Congrats on a really strong period.
What's actually driving that in simple terms, and can it continue?
Thomas Ryder
I think what's driving it is growth in every single channel. Whether that's in specialty channel, within your traditional supplement stores, whether that's in grocery from your Asdas, Tescos, Sainsburys, Morrisons, etc., whether it's direct-to-consumer on our own website or direct-to-consumer on our third-party websites, it's the diversification into more convenience and vending machines, global partners, also increasing shelf space with new product development, it's a number of pillars that's driving the growth.
It's not any one particular thing that we can pinpoint to.
Joe Pollard
I think the other thing worth keeping in mind is that we're part of a market that's generally growing 8% a year. In the grocers, it's probably growing even more.
We're seeing increased recognition of traditional sports nutrition products, like creatine, being used by non-sports nutrition users. We're taking market share because we're growing quicker than the market, but the market is growing as well.
Operator
Thank you. Are you seeing different buying habits from customers from supermarkets compared to gym or specialist channels?
Thomas Ryder
We are seeing more sports nutrition products become more mainstream, like what Joe just alluded to now with creatine. We are seeing that across other products as well.
We're really seeing sports nutrition products more appealing, hence why they are now becoming mass-market listed products.
Operator
Thank you. Our next question is: What's your biggest selling product right now, and why do customers choose it over competitors?
Thomas Ryder
Funny enough, our number one selling product right now, I think is creatine, probably followed by our pre-workout, All Black Everything, in multiple formats. I think if you combined all the multiple formats of ABE though, it would be ABE, right?
Joe Pollard
If you combined all the multiple formats, it's ABE, yeah.
Thomas Ryder
Right. Our pre-workout, All Black Everything, when combining all formats of the product, whether it's canned format, shot format, gel format, powder, and then the non-stim powder, that's still our number one product.
Operator
Thank you. Our next question is: With social media and influencers able to change trends quickly, how easily are you able to pivot the business?
Thomas Ryder
I think given the fact that we're vertically integrated, the fact that we've got a deep understanding of the industry, of the consumer, we all are consumers of sports nutrition, health, and wellness products ourselves, given we have a number of communities affiliated with the Applied Nutrition brand, whether it's the PT community, whether it's your general ambassador affiliate community, we do understand where trends are emerging, and, given our vertical integration, we can adapt very quickly. We are nimble as a brand.
We are growing, but we've not lost our nimbleness in any way, shape, or form. If we do see something emerging, we can have a product to market in a matter of weeks.
Operator
Thank you. Our next question is: As you grow, should profits grow faster than sales, or will you need to keep investing heavily?
Joe Pollard
What we've generally always said is where our margins improve over time, we will look to reinvest that for additional growth. You can see that to an extent in this half year, where our spend on marketing and partner incentives grew by 60 basis points when you measure it as a percentage of revenue.
We'll continue to balance that over the long term. That really is a decision that we're making rather than being forced.
Operator
Thank you. How do you see trends changing and products changing in the next 12 to 18 months?
Thomas Ryder
We are seeing friendlier formats of trended products. We are seeing more convenient formats of existing products becoming more necessary for the entry consumer.
New consumers entering into the health and wellness space, they are opting for more convenient formats of products, more friendlier formats of products. A convenient format would be your stick packs, and more friendlier format might be your gummies.
We think we're probably going to see that trend continue with existing products over the next 12 months. That's part of our new product development.
We are looking to bring more and more formats that might be more convenient, more friendly for new and existing users.
Operator
Thank you. Our next question is: As a private investor, why should we be choosing Applied Nutrition over other companies?
Steven Granite
I think you've just got to look at the rate of growth, the sustainable margins we've demonstrated over the last, well it's actually 10 years in terms of margins. It's high margins, high growth.
It's innovative. It's a really simplified business model when we look at international expansion.
It doesn't require a lot of capex, as opposed to a lot of other investment opportunities I think you look at. It's a debt-free business as well, there's lots of strong indicators for this business financially.
Then from a point of view of how we pitch the brand and the fact that we're vertically integrated and produce in-house, we have a lot of advantage over our competitors and we're faster to market. It's a very compelling opportunity, I think.
Operator
Thank you. Next we have: Volume versus brand, which are you prioritizing?
Thomas Ryder
Brand always. Always brand.
Protecting the integrity of the brand is key, always.
Operator
Great, thank you. Our next question is: What's the long-term impact on whey inflation on your profitability, and how will you manage this?
The
Thomas Ryder
whey prices are quite volatile, as everybody knows, and prices have been increasing for the last nearly 24 months now. Every quarter, there's a slight increase.
We haven't passed the price increases on like other brands have. We're not as concentrated in whey protein as some of our competitors.
However, it does come to a point where we do have to pass some of the price increases on. The 1st of April, we will be doing a small price increase.
To put that into context, we haven't done a price increase since January '25, it's way overdue. Like I said, we understand that margins are a little bit smaller or tighter on whey protein products, but we're well diversified in terms of our offering.
We've got many proteins that within our range, and you've got non-whey proteins, dairy-free, lactose-free, plant proteins. We feel like when consumers get to a point where they can't pay them elevated whey protein costs, they will rotate into a different protein where we feel like we already cater for.
Steven Granite
It's worth also adding that the reason we haven't applied an increase since January '25 is that we relaunched our Critical Whey protein in September '25. What we didn't want to do is relaunch our product and then put a price increase on straight away.
We wanted to get it launched, get people trying the new formula, get it into the market, and then we'd impose price increase as planned.
Operator
Thank you. Are there plans to expand internationally, and if so, in which regions do you see the biggest opportunities?
Thomas Ryder
We're currently selling in over 85 countries, we are an international brand, and we're going to continue to grow internationally.
Joe Pollard
If the question is related to where we have our own staff, that is currently confined to the UK and US, and the way we've set the business up doesn't necessitate staff generally being on the ground outside of those geographies.
Operator
Thank you. Our next question is: What impact do you anticipate from economic pressures, such as inflation, currency fluctuations, or consumer spending shifts?
Joe Pollard
I think generally, what we've seen is the sector that we're in is extremely resilient to those sorts of challenges. Like I say, the market's been growing 8% per year.
It's been forecast to grow 8% per year. Really that means we've not generally seen too much pressure on those specific points.
All the data and surveys we conduct have pointed to sports nutrition and health and wellness in general being an increasingly import of a part of people's lives and where they're directing more money to be spent.
Operator
Thank you. Our next question is: How does the Middle East conflict impact the business?
Thomas Ryder
Right now, the Middle East issue is quite fluid. We're 21 days into an unexpected war.
Where we're seeing any kind of visible signs of stress is just on short-term shipping disruption. Containers that has been in the water prior to the war and unable to continue on their journey to specific ports because of closure, they're being redirected.
That's where we're seeing the biggest issue now. However, the shipping lines have created new shipping routes which they say will be unaffected by the war.
This new shipping routes went live last week, and we've actually started shipping there already. We feel like these problems are being mitigated with these new routes.
Operator
Thank you. How are you managing cost pressures from raw materials and logistics?
Thomas Ryder
The only cost pressure that you'll see is on volatile ingredients, the likes of whey protein, which we explained before how we're mitigating that, and obviously we're going to be putting a bit of a price increase through in April. We're the last company to do it, and we're still one of the most competitive brands on the market.
We're not seeing price volatility in any other ingredient, really. Ingredient prices are quite stable.
Shipping prices on inbound raw materials are very stable, we're not seeing any fluctuations there.
Steven Granite
Also on outbound shipping to customers, the likes of Middle East, the customers pay for their own shipping on all of our international deliveries, we're not exposed to those increases.
Operator
Thank you. We are now moving on to our final question for today.
If you have any further questions, please email them to the team, who will respond to any questions that weren't covered this afternoon. The last question is: How do you see Applied Nutrition differentiating itself in a highly competitive supplements market?
Thomas Ryder
I think our innovation is the real differentiator, our new product development and our innovation. I don't think any other brand does it like us.
We live and breathe the sports nutrition, health, and wellness industry. It's something that we're deeply rooted within.
I think the fact that we're vertically integrated allows us to bring our ideas and our formulations alive. Like I said before, within a matter of weeks, we can bring them to market.
I don't think nobody else moves as fast as us. We don't bring products to market to exist, we bring products to market to take over.
Our products are, you would argue, the best formulation on the market for that particular product at a competitive price, at the best taste, with the best testing, third-party testing verification around our products. I think everything we do channels into why we're different from a lot of other brands and why we should be backed and why consumers buy our brands.
Operator
That's all the questions that we have time for today, I'll hand back over to the management team for any further closing remarks.
Thomas Ryder
Guys, thank you for the support, thank you for your time. I'd just like to say that H1 was a great half for us, finishing on 75 million.
Our EBITDA was in line, our new product development was better than we've ever, or we dropped more new products than ever in H1. That momentum's continued in to H2, and despite the problems that's going on in the world, we sit here very confident that the 140 we've guided to is what we will hit.
Thank you for your support, and we look forward to updating you again at the end of the year.
Operator
Thank you to the management team for joining us today. That concludes the Applied Nutrition investor presentation.
Please take a moment to complete a short survey following this event. The recording of this presentation will be made available on Engage Investor.
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