Pri0r1ty Intelligence Group PLC
LLSE:PR11.20
GBX
0.00
(0.00%)
Pri0r1ty Intelligence Group PLC
LSE:PR1
(London Stock Exchange)
Recent
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1.20
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yld
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ROIC.AI
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- Business
- Pri0r1ty Intelligence Group PLC is a United Kingdom-based technology company that provides artificial intelligence (AI), predictive analytics, and data intelligence solutions to small and medium-sized enterprises (SMEs) as well as organizations across the sports, media, and entertainment industries. Founded in 2021 and headquartered in London, United Kingdom, the company operates primarily through three core business divisions: Pri0r1ty AI, Halfspace, and Metr1c. Pri0r1ty Intelligence Group delivers a proprietary suite of software-as-a-service (SaaS) platforms and specialized data services, which include Pri0r1ty Advisor (including Advisor 2.0 and Advisor MCP), an AI-enabled business integration and workflow optimization platform that automates operational workflows, customer relationship management, investor relations, and corporate governance; Capitano AI, a natural-language conversational analytics platform designed for sports organizations to extract real-time performance and commercial insights; Fan Sonar, an AI-powered social listening, audience intelligence, and fan engagement analytics engine; Vox and Compass ID, specialized digital solutions for client onboarding, identity verification, sales pipeline execution, and data commercialization; and bespoke AI consultancy, performance marketing, audience growth strategy, brand sponsorship brokerage, and digital revenue optimization services. In recent corporate developments, the company underwent a major reorganization in December 2024 when Alteration Earth PLC completed the reverse takeover of Pri0r1ty AI Limited, resulting in the entity's renaming to Pri0r1ty Intelligence Group PLC and its admission to trading on the AIM market of the London Stock Exchange under the ticker symbol PR1. In July 2025, the company expanded its commercial footprint by acquiring Halfspace Limited, a data-led marketing and growth consultancy serving football clubs and sports rights holders. Additionally, the group expanded its proprietary product portfolio with the rollout of next-generation AI platforms, implemented an institutional digital asset treasury management policy, and completed strategic capital raises to fund ongoing technological development and market expansion across the United Kingdom and internationally.