Selkirk Group Plc operates as a United Kingdom-based acquisition vehicle, concentrating on identifying and acquiring businesses. The company primarily targets undervalued small and mid-cap enterprises headquartered within the UK, specifically across the consumer, technology, and digital media-related sectors, including retail, software, and digital sub-segments. Its strategy involves providing these acquired entities with independent stock market listings or enhancing their value through strategic management and incentivized leadership, aiming for long-term shareholder returns. Incorporated in 2024, Selkirk Group Plc completed an IPO on AIM in November 2024, raising £7.5 million. The company continues to actively pursue its investment policy, as evidenced by its £600 million bid for THG's Myprotein business in April 2025. The firm is headquartered in London.