- Business
- lululemon athletica inc. designs, distributes and retails technical athletic apparel, footwear and accessories for women, men and girls under the lululemon brand. The Company’s product portfolio includes yoga, running, training, tennis, golf, studio, casual and outdoor apparel; pants, leggings, shorts, skirts, dresses, tops, tanks, sports bras, underwear, outerwear, swimwear and cold-weather products; footwear; bags, backpacks, belt bags and totes; yoga mats and related equipment; water bottles; headwear; socks; personal-care products and other athletic and lifestyle accessories. It serves consumers pursuing athletic, wellness and everyday active-lifestyle activities through company-operated stores, e-commerce platforms, outlet stores, temporary locations, wholesale accounts, licensing and supply arrangements, and recommerce channels. Founded in 1998, lululemon is headquartered in Vancouver, British Columbia, Canada, and organizes operations across the Americas, China Mainland, Asia Pacific, and Europe and the Middle East, with operations in more than 25 countries. The Company operates distribution facilities in the United States, Canada and Australia. Recent initiatives include the introduction of new “away-from-body” apparel styles, including Groove Wide-Leg, Align Foldover Jogger, Breezily and updated Dance Studio Pant offerings; increased marketing, local activations and product-assortment changes intended to strengthen North American performance; continued international expansion, including a franchise-partnership model with Arion Retail Group for planned market entries in Greece, Austria, Poland, Hungary and Romania and a planned India entry through Tata CLiQ; a multi-year collaboration with Genomatica to incorporate renewably sourced, bio-based materials into products; and a partnership with the National Football League and Fanatics to launch team-branded apparel and accessories for all 32 NFL teams. The Company is also emphasizing enterprise-efficiency measures across inventory management, supply chain and non-merchandise procurement, while investing in automation, artificial intelligence, distribution capacity, technology and selected new, relocated and renovated retail locations.