- Business
- LoyaltyPoint, Inc. (LYLP) operates as a holding company that markets loyalty programs for merchants, schools, and nonprofit organizations, generating contributions to schools and nonprofits based on supporter purchases through participating merchants. The company offers specific programs including Scrip & Earn, Shop & Earn, Charge & Earn, Learn & Earn, Supply & Earn, and Auction & Earn; these encompass online, in-store, catalog, gift card, stored-value card, and event-based loyalty marketing initiatives that connect merchants with organizations to drive purchases and donations. LoyaltyPoint markets its products primarily through telemarketing, partner selling, direct sales force, email, direct mail, and advertising, targeting schools, nonprofits, and their supporters across the United States.
Founded in 1995 and headquartered in Duluth, Georgia, at 3885 Crestwood Parkway Suite 550, the company serves the advertising and media sector with a focus on loyalty marketing, reporting trailing twelve-month revenue of $60.25 million and a market capitalization of approximately $102,000 as of recent data.
No major acquisitions, funding rounds, partnerships, or strategic shifts have been publicly reported for LoyaltyPoint in the last 1-2 years, with the company maintaining its core loyalty program operations amid ongoing financial challenges including net losses.