MCAP Acquisition Corporation
MACQ
NASDAQ Capital Market9.66
USD
-0.31
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MCAP Acquisition Corporation
MACQ
(NASDAQ Capital Market)
Recent
price
9.66
P/E
ratio
- -
div
yld
- -
ROIC.AI
Capital Structure
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in mil. unless spec.Growth Rates
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in mil. unless spec.- Similar Companies
- Business
- MCAP Acquisition Corporation is a special purpose acquisition company (SPAC) formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization, or similar business combination with one or more businesses. It targets software, technology-enabled, and business services companies that align with the background of its sponsor and management team. The company does not engage in direct business operations or generate revenue independently. It is sponsored by an affiliate of Monroe Capital LLC and headquartered in Chicago. In December 2021, MCAP Acquisition Corporation completed a major business combination with AdTheorent Holding Company, a programmatic digital advertising company. This reverse merger transaction marked a significant strategic shift for MCAP, transitioning it from a blank check company to an operating company specializing in advanced data science and machine learning technology for digital advertising. AdTheorent's core products and services include a proprietary programmatic advertising platform that delivers targeted, privacy-forward advertising solutions using non-personalized data signals and machine learning to optimize campaign performance and return on investment for brands, operating at massive scale with billions of ad impressions processed daily. MCAP's latest changes also saw alliances with institutional investors such as Hana Financial Group, Monroe Capital, and strategic stakeholders like Palantir Technologies. The company's focus on data-driven advertising solutions positions it in the programmatic digital advertising industry, servicing top consumer brands primarily in the United States but with scalable technology applicable broadly. MCAP was founded in 2020 and leverages Monroe Capital’s expertise in financial and operational execution of SPACs. Thus, MCAP Acquisition Corporation currently operates as the publicly traded entity for AdTheorent, providing advanced programmatic digital advertising technologies and privacy-centric solutions post its transformative business combination in late 2021. This evolution exemplifies its strategic pivot to technology-driven advertising services with sophisticated machine learning capabilities.
AdTheorent Holding Co. to Begin Trading on Nasdaq Thursday
AdTheorent Recognized for Programmatic Marketing Innovation in 2021 For Second Consecutive Year in MarTech Breakthrough Awards Program
AdTheorent to List on NASDAQ Through Merger With MCAP Acquisition Corporation, a SPAC Sponsored by an Affiliate of Monroe Capital
AdTheorent, a Leader in Data Science and Machine Learning Optimized Advertising, to List on NASDAQ via Merger with MCAP Acquisition Corporation
Ad-tech company AdTheorent nears $1 billion SPAC deal to go public