- Business
- MARA Holdings, Inc., formerly known as Marathon Digital Holdings, Inc., is a leading digital asset technology company primarily engaged in cryptocurrency mining with a focus on Bitcoin mining. The company operates a global network of 13 data centers predominantly in the United States, producing digital assets by mining Bitcoin using advanced, environmentally conscious technology driven largely by green energy sources such as hydro and geothermal power. In addition to Bitcoin mining, the company provides technology solutions for optimizing data center operations, including liquid immersion cooling and specialized firmware for bitcoin miners. MARA Holdings also manages a significant Bitcoin treasury acquired through mining rewards and offers secure storage and management services for digital assets.
In recent developments, MARA Holdings has undergone a significant strategic transformation from an asset-light business model to a vertically integrated energy and technology infrastructure provider. This includes the acquisition of five data centers, increasing its owned and operated data center capacity to approximately 70%, and securing new funding mechanisms such as an $850 million convertible notes offering intended to expand its Bitcoin holdings and refinance debt. The company also acquired two bitcoin mining facilities from Generate Capital subsidiaries for $178.6 million in December 2023 and has expanded its mining fleet to approximately 268,000 miners by mid-2024. Strategic partnerships have included selecting Zodia Custody for international digital asset custody services beyond the U.S. to enhance regulatory compliance and risk management.
Founded in 2010 and headquartered in Fort Lauderdale, Florida, MARA Holdings operates primarily in the United States and Europe, serving institutional investors and stakeholders in the digital asset ecosystem. As of 2025, the company is the second-largest corporate holder of Bitcoin, with over 50,000 BTC reported on its balance sheet, and also engages in blockchain technology development aimed at broadening the Bitcoin ecosystem. The company maintains a strong commitment to sustainability, leveraging clean energy solutions in its mining operations to support environmentally responsible growth.
MARA Holdings targets markets including institutional investors, cryptocurrency enthusiasts, and energy and digital infrastructure sectors, positioning itself as a key player in the intersection of blockchain technology, digital asset mining, and sustainable energy innovation. Its core products and services encompass Bitcoin mining operations, data center management and optimization services, secure digital asset custody solutions, and ongoing technology development to support blockchain infrastructure.
Overall, MARA Holdings reflects a comprehensive digital asset enterprise focused on scalable Bitcoin mining, energy-efficient technology deployment, and financial growth through strategic acquisitions and capital market activities in the evolving cryptocurrency landscape.