Good morning. Welcome to Megacable's Second Quarter 2026 Earnings Conference Call.

With us this morning, we have Mr. Enrique Yamuni, CEO; and Mr.

Raymundo Fernandez, Deputy CEO; and Luis Zetter, CFO. Let me remind you that the information discussed on today's earnings call may include forward-looking statements on the company's future financial performance and prospects, which are subject to risks and uncertainties.

Megacable undertakes no obligation to update or revise any forward-looking statements. I will turn now the call to Mr.

Enrique Yamuni, Sir, you maybe you may begin.

Good morning, everyone, and thank you for joining us today. I am pleased to present Megacable's results for the second quarter of this year, a period in which we continue to grow our brand and has characterized our company in recent years, growing even faster than the market despite the challenging competitive and macroeconomic environment.

Our net additions came within the range we have communicated and should be remain stable, which speaks of the quality of our platform and the discipline behind our growth. Aligned with this approach, our continued subscriber growth pace led to surpass the 6 million Internet users mark.

And as in previous periods, this trend has been accompanied by growth in revenue, thus proving that our subscribers are actively contributing to value creation. The company has entered a clearly defined strategy phase.

Over the past 4 years, we have expanded and modernized our network, taking our footprint beyond 19 million homes passed and transforming Megacable into a predominantly fiber-based operator. Most of that expansion is now behind us.

Our broader priority is to capture more value from the investments already made, increase penetration, monetize the network and adapt execution to the specific conditions of each market. And regarding our most recent expansion, it is worth noting that during the first half of the year, we have added more than 0.5 million new homes passed, but we have also upgraded more than 600,000 homes passed from HFC to FTTH for a total of more than 1.1 million new fiber homes built in the first 6 months of the year.

Our growth strategy goes beyond consistently expanding our homes passed footprint. It also focuses on migrating subscribers to the latest technology and providing them with a superior service experience.

As a result, 88% of our subscribers are now served through GPON technology, substantially strengthening our ability to deliver high-quality services and high bandwidth capabilities. And most importantly, we achieved all of this while maintaining optical CapEx level.

We continue to convert and build our network and still maintain investment figures, in line with the ranges we have shared evidence of the efficiencies which we -- with which we are now deploying our capital. Within the Enterprise segment, we continue restructuring our corporate business in order to address a highly competitive market where integrating connectivity with services and solutions have become essential.

During this period, we began to see signs of stabilization. Financially, revenue and EBITDA continued to grow and net income remained strong among our best quarterly results since the second quarter of 2023.

Our margin held stable rather than widening due to the onetime impact of our Buen Fin promotions of last year. This effect is seasonal and distinct from the structural cost actions I described earlier.

Once we move past it, we expect margins to resume steady growth. Our balance sheet remains a source of strength as reflected in Fitch's ratings recent reaffirmation of our national scale, AAA rating with a stable outlook.

It is important to highlight that despite the dividend paid this quarter, which required no additional debt, our net debt-to-EBITDA ratio remains within the 1.1 to 1.3x range. This means we do not need to pursue further deleveraging as an objective.

Cash generated above that level can support shareholders' distributions for strategic opportunities that meet our operating and return criteria. Capital allocation remains disciplined.

Investment in the first half following the seasonality we have seen in prior years, remain consistent with our annual plan and marked the lowest first half CapEx level since the expansion project was announced. As we move beyond the peak of the expansion cycle, every peso invested must support network quality, penetration, productivity for an attractive return.

Regarding artificial intelligence, we are focused on improving operational efficiencies. Our current objective is to enhance processes and functions through their digitalization.

In addition, we are introducing this technology into the most critical areas of the business, aiming to achieve cost and expense efficiencies. The structure responsible for the implementation of AI has already been established, and we expect to share the results with you soon.

In the meantime, we continue to pursue other opportunities to improve efficiencies, including workforce reduction across corporate back office, field shares -- field sales and operational areas, mainly due to the automation and digitalization of current processes. As a result, we have reduced headcount by more than 1,300 positions at the quarter end compared to year-end of '26.

In summary, Megacable has completed a major expansion cycle and is moving into a phase center of execution and returns. Our priorities are clear: grow broadband with discipline, protect the consumer experience; monetize the footprints; improve efficiencies into the organization; and preserve the financial flexibility that has long distinguished the company.

The resilience of this company lies not only in the homes we have built and our steady subscriber growth, but in our proven ability to efficiently migrate and acquire subscribers already on fiber. With that, let me turn the call over to Raymundo for the operational review.

Thanks, Enrique, and good morning, everyone. Building on Enrique's remarks, the second quarter was characterized by a steady and disciplined operating [ road ].

The company emphasizes profitable and sustainable improvement, ensuring that subscriber additions are accompanied by a strong monetization performance. While our commercial execution continues to support subscriber growth, prioritizing quality additions, the operating focus is increasingly shifting from adding scale to extracting more value from the scale already in place, highlighting efficiency and operational productivity.

Let me begin with Broadband. We added 112,000 Internet subscribers sequentially and surpassed 6 million subscribers at quarter end.

These results remain within the 100,000 to 150,000 quarterly range we have communicated and was above the first quarter. On a year-over-year basis, the Internet base increased 8.5%, equivalent to 474,000 net additions over the last 12 months.

That growth is supported by superior network. At quarter end, our footprint reached 19.8 million home passed, up 9% year-over-year across approximately 111,000 kilometers.

More importantly, 88% of our subscriber base has already been migrated to a full cyber -- fiber service compared with 80% a year ago. Our increasingly fiber-based platform allow us to offer higher speeds, expand capacity and improve reliability and strengthen both customer experience and the competitive position of our service while giving us a stronger infrastructure from which to pursue operating efficiency.

[ Through ] content, the mix continued to shift from traditional video to a broader digital proposition. Traditional video closed at 3.8 million subscribers, while users of our streaming applications reached 2.4 million.

As a result, unique video subscribers totaled roughly 4 million subscribers at quarter end. Our objective is to serve different viewing preferences through a combination of linear channels, applications and other digital formats.

Our MVNO operation also continued to expand. Mobile lines increased 26% year-over-year to 781,000 with 40,000 sequential net additions.

Mobile complements our fixed service and extend the customer relationship beyond the home, adding a converged dimension to our value proposition. Churn remained at the same level compared with the first quarter and decreased on an annual comparison to reach 2.0% for Broadband.

Maintaining these levels in a competitive market indicates that service quality and our overall value proposition remains sound. ARPU measured over Internet subscribers under the methodology introduced at year-end 2025 was MXN 430.8 and declined on a sequential basis.

This decrease is primarily attributable to the temporary effect of commercial promotions implemented last year. Nevertheless, this commercial strategy contributed to [indiscernible] customer acquisition and retention, driving subscriber base growth and long-term value creation.

We continue to manage ARPU and churn together, balancing monetization, retention and sustainable subscriber growth. The Corporate Telecom segment showed the clear improvement this quarter.

After several quarters of contraction, revenue increased 5% year-over-year in the quarter and 0.1% in the first half. Looking ahead to the second half of the year, we remain optimistic.

Our diversified portfolio and a dedicated focus on delivering value position us to build on this momentum. To conclude, we are successfully transitioning from expansion to a stage of consolidation, marked by the pursuit of efficiency and higher productivity, including process automation and digitalization in which AI will play a very relevant role.

Overall, the operating platform remains strong. Subscriber growth continues within the range we have communicated.

The fiber transition is well advanced. Churn is stable and corporate has returned to growth.

Our priorities for the remainder of the year are to improve penetration, deepen the customer relationship, capture more value from the existing footprint and advance the efficiency initiatives now underway. Thank you for your attention.

I will now turn the call over to Luis for the financial review.

Thank you, Raymundo, and good morning, everyone. Let me begin by the top line.

Second quarter consolidated revenue totaled MXN 9.3 billion, an increase of 7% year-over-year. Revenue growth moderated slightly when compared to the first quarter, while subscriber growth remained within the operating range we have communicated.

By segment, mass market revenue increased nearly 8% year-over-year to MXN 8 billion and remains the main driver of consolidated growth. Corporate revenue rose approximately 4% in the quarter, marking a return to growth after several quarters of contraction.

Mobile revenue totaled MXN 274 million, marking an all-time high for the segment. The strong performance was driven by continued subscriber growth and the ongoing integration of mobile services into the company's bundled offerings.

As Enrique mentioned earlier, this quarter's revenue included a onetime effect related to a promotion offered during last year's Buen Fin campaign, which granted subscribers 1 month of free service. The benefit associated with this promotion was recognized between May and June of this year for eligible subscribers.

While the initiative contributed to subscriber growth and retention, we don't expect any recurring impact from this promotion in future periods. Moving down the P&L.

Cost of services totaled MXN 2.5 billion, up 5% year-over-year, while SG&A was MXN 2.6 billion, an increase of 11%. The main pressure was labor costs, reflecting both the annual minimum wage adjustment and the working force built during the expansion phase.

Labor expense declined sequentially from its first quarter peak, although it remained above the level recorded in the second quarter of 2025. EBITDA reached MXN 4.2 billion, up 6% year-over-year.

The EBITDA margin was 44.9% compared to 45.4% in the second quarter of 2025, reflecting a cost base that has not yet fully adjusted to the company's current operating phase. We have taken actions to align headcount and strengthen cost control through productivity gains.

The benefit should develop over time rather than appear in a single quarter. Net income was approximately MXN 852 million, an increase of 11% year-over-year and higher than the figure recorded in the first quarter.

Financing costs were an important contributor. Interest expense declined more than 19% from the prior year period.

Our predominantly peso-denominated debt profile with a significant variable rate component has allowed the company to benefit from the current interest rate environment and a favorable foreign exchange backdrop while maintaining a conservative approach to financial risks. Capital expenditure totaled MXN 2.2 billion in the quarter, equivalent to 23.4% of revenue and MXN 4.2 billion or 22.3% of revenue for the entire first half.

We are confident, reducing our CapEx forecast for 2026 and now we expect to be among about 23% to 25% range for the entire year. At quarter end, cash and investments were MXN 4.7 billion.

Total debt was MXN 26.2 billion and net debt was MXN 21.6 billion, an annual decrease of 8%. Net debt to EBITDA was 1.31x compared to 1.56x in the same period last year and 1.25x in the first quarter with the sequential increase mainly reflected the dividend payment of last May.

Interest coverage was 6.81x and leverage remains within the 1.1 to 1.3x range we considered conservative. In summary, revenue continued to grow, corporate returned to positive territory and lower financing costs supported strong net income.

Margin performance remains our principal area of focus with actions already underway to moderate labor costs. At the same time, the balance sheet remains conservative and provides flexibility for investment and shareholder distribution with no additional debt.

Thank you for your trust. I will now open the floor for questions.

[Operator Instructions] the first question comes from the line of Marcelo Santos from JPMorgan.

So the first question is regarding the ARPU. So I mean, what we saw -- the weakness we saw, just to be sure, it was an accounting effect of a discount that you gave last year.

So just why was it recognized now? And if we should look for the ARPU of the first quarter as a good indication of what's expected to come?

And the second question is you said, I think, 23%, 24% CapEx range for the year. How do you think of the CapEx for next year?

Thank you, Marcelo. Yes, as we explained, we have the promotion for the [ 1G ] promotion.

that contributed to subscriber growth at the end of last year. And we take the -- now we have to -- it was so successful that the subscribers, what we provide to them is one for free that has to be provided at the end of a certain period.

That period ended in May and June, and it hit us in that part. So we believe it's a onetime effect.

Taking away that, we will have an increase in the ARPU, slight increase in the ARPU pretty similar to what we had before, but not a decline on that. That's a promotion that was successful.

And as I said, was at the end of last year. And you shouldn't expect that to be something that affects on a regular basis, let's call it that way.

More than that, one more focus and part of the -- what we're trying to send the message is that from here on after this period of big expansion, we're on a process of bringing more productivity, more efficiency, trying to go into the microeconomic part of the Megacable, bringing a good range of subscribers between 100,000 to 150,000 subscribers per quarter, probably in the middle of the range normally, okay? But trying to focus into the churn that has a decline compared to last year, okay?

And we will focus into increasing and trying to bring those margins back to the company, where at the end, we know that the effect of the revenue can send a message of lower ARPU on that. But we feel comfortable that you will see a second half getting to the levels that the company normally provide.

And the other one, the CapEx, Luis?

Yes, Marcelo, thank you for the question. Yes, confirming that we expect now CapEx between 23% and 25% for 2026.

And for 2027, we stick to the previous message we said that the CapEx will be about 22% to 24%.

And also, Marcelo, I'd like to add to what Luis said, we expect a good second half in terms of CapEx. We're in control and [ at ] different years, we are not expanding our plan that much.

We're migrating less subscribers because we have 88% of subscribers already migrated. So the CapEx point towards expansion is less and less every time.

I'd like to point that the organic CapEx, it's around 15% of revenue. So we're very happy of what we will see into the future to come.

Don't have any doubt that the CapEx that Luis told you around that 22% to 24%, it will be in the lowest range for next year, even though Luis, don't like me to say that. But I'm very confident that we can have the lowest part of the range we're telling you about.

And that will release many things for the company, including free cash flow on that part. Thank you, Marcelo.

I don't know if we answered everything we talk too much.

No, you answered very well, but there's a follow-up. This 15% you mentioned of organic CapEx, what's included in there?

Well, pretty much everything we need to keep the growth -- the regular growth of subscriber within the plan, the fiber home pass that we have. As we said, we did mention, we're close to 20 million home passed on that part.

What is not included is to continue to upgrade HFC to fiber or to expand kilometers of fiber within the expansion territories. The rest is included from that part.

The next question comes from the line of Phani Kanumuri from HSBC.

The first one is regarding the -- could you quantify what is the impact of the promotion that you had in 2Q? And whether it would impact even the month of July?

So will it impact even the 3Q results? The second one is on your EBITDA margin.

I mean, now that you are very focused on expanding your current network, do you expect -- where do we expect the EBITDA margin to reach in the longer term? Is it in line with your previous guidance?

Thank you, Phani, for the question. Again, the promotion of the Buen Fin won't impact costs in July.

As we say, that promotion is very clear. It's a promotion that we provide subscribers a month for free.

That is -- reflects on May and June and not in July. So you don't expect that to happen in July.

Of course, in a competitive market, we have promotion, but that's a very particular promotion that do -- we do at the end of November, which is the Buen Fin or the Black Friday for us in Mexico. So don't expect that to happen.

We expect to go back to a better levels and not having this nonrecurring effect. The rest of the promotion normally are on a month-to-month basis, and you'll see if you have seen that in the last 3 to 4 years.

This is a particular one that, again, don't expect that to affect us. The other one is the EBITDA margin that we have.

EBITDA margin, as we said, Enrique mentioned in his speech at the end of this quarter, we decreased more than 1,000 employees within the company. We are continuing to digitalize, automate and use the AI within the company.

We are really, really focused in having an expansion of the subscriber base, having also a decrease in the cost and OpEx of the company through efficiency and productivity that will continue to bring EBITDA and better margin to the company. And at the end, the CapEx that we say decreasing to the level that Luis is telling you between 23% to 25% for 2026 and 22% to 24% for 2027 and decreasing above, I'm pretty sure that's going to continue to bring better margins and better numbers for the company.

Okay. Maybe a quick follow-up.

Could you quantify what is the impact of this one-off promotion?

The impact of the 1-month promotion will the -- have the revenue growth in levels between 8.7% to 9%. So it will be the usual growth in revenues for the quarter compared to the previous year.

And the EBITDA levels will be around also 8.5% to 8.7%. So that's basically the impact of the promotion.

And that's a very good question, Phani. And I don't know if it's clear for everybody.

Taking away that promotion, everything would look very different.

The next question comes from the line of Andres Cardona from Citi.

I have one question about capital allocation. You have been explaining how the CapEx to sales ratio is declining.

The net leverage ratio is at 1.3x. And I wonder if something will change on the dividend policy or if at this point in time, you are evaluating inorganic growth, how is your appetite there if you may want to -- if you may be willing to do a controlling or even have a minority stake in any given inorganic growth opportunity.

So just exploring your capital allocation.

You want to [indiscernible] this or I'll do. Okay.

Let me go. Thank you, Andre, for that.

Look, we know we are creating free cash flow. We're very happy in that.

We have several options within the management and the Board and we presented to the Board. It's clear that we will do what's best for the company and the shareholders.

Within all those, we feel comfortable with the dividend policy that we have right now. It's one of the highest in the industry on that part, give you a good yield on that part.

But we are not against restructuring our debt. As we say, we feel comfortable between the 1x to 1.3x.

On that part, we are telling you that we are not also very strong into looking to repay debt on that part, but more in restructuring. Other options that we have on that free cash flow is the M&A opportunities that might arise.

We're active on that part. We want to be active in the market.

We have the balance, we have the position. So for every opportunity that lead to the shareholders, management is pursuing those opportunities.

So it can be all of the above, whatever it is best for the shareholders, whether we do an M&A, whether we increase dividends, whether we restructuring the debt, whether -- whatever else it can be around. Some people have tell us about doing the buyback of the shares.

For me -- not for me, for the management here, it will be the least likeable to me. We would like to do something better, M&A, restructuring, dividends, whatever it comes to our opportunity.

So the good thing is that we're in a very, very good balanced cash flow generation creation, growth of the company to be a strong participant of all of those opportunities.

Just a follow-up here. If you decide to do M&A, is it a condition that you have the control of this potential deal or you are open to have control for even minority stakes?

Well, as we said, Andres, at this point, we are very interested in looking for M&A opportunities. We are not close to whatever is the best for the shareholders on that part.

If controlling is the best for this organization, of course, that's a priority, but we will look for what's the best. As we can see, our position is very favorable, very positive to be a strong player in the M&A market.

And the next question comes from Lucca Brendim from Bank of America.

I also have 2 from my side. The first one, you accelerated revenues in the Corporate business this quarter.

I wanted to understand if this is the new normal, if there are one-offs? And how can we expect this line going forward?

And then the second one, how long do you guys think you can maintain the current level of net adds that you have in the 100,000 to 150,000 net adds per quarter? Is this something that can last for the next 2, 3 years?

How long do you think it can last?

Thank you, Lucca. Revenue, as we said, we went through a transition from high ARPU connectivity to a lower ARPU connectivity and bringing value-added services on top of that part of the market.

Now we're 3 telco companies that provide fiber plus another enterprise company that also provide. So it has taken us a while to transform that one because I don't know how familiar are you with the technology, but normally, we sell dedicated secure cybersecurity lines on the corporate level compared to the GPON.

Once you have GPON, GPON is a best effort and spread between different companies, but it has a lower. So we went to that transition, and it's taking quite a while to transform the way we provide services to the subscribers.

We are very happy that now looks like we stabilized and we're growing. I expect that to continue to [indiscernible] be to be is a challenge.

But I will say it has to be positive, not negative on that part going into the future. We're very committed.

I like particularly that business unit even though it's 15% of our company. It has a lot of possibility.

We're very efficient in doing that, and we expect that to happen into the future. Now regarding the net adds coming into the next years.

Well, you all have told us about market penetration, about how Broadband reaches almost 90%. It is around 87% according to the figures that we have for urban penetration, 83% nationwide.

So 87% has some room to grow, yes, marginal because the levels you are getting low economic levels. So we have to be very careful on that.

And the other part to grow on that part is getting that market between 4 people going from one side to the other. That's what makes the challenge for everybody.

It's a very competitive market between the 4 of us with companies that don't raise rates, companies that lower tariff to get there. The good thing is that we have, I believe, the best content proposition with the best connectivity proposition.

We are the one that provides the highest bandwidth to start with 200 megabits on that one. And as I said, we are not a cable company.

We are a fiber telco company. 88% of our fiber, our lines are already [indiscernible].

So we're very, very well positioned. But that doesn't mean it's going to be between 100 and 150 for the next 3 or 4 years.

That will be too optimistic of our part. I believe we can continue to bring between 100,000 to 150,000 pretty much in the range of 120,000 to 150,000.

That's where we feel it has to be. And also because we are not only focusing bringing more subscribers.

We are focusing bringing continued growth of the subscriber, but reducing the churn. As I said in my remarks, churn compared to last year decreased on the broadband, slightly to decrease in a very competitive market with the World Cup and everything coming.

And I say the World Cup because the World Cup took away money from the market. And that's a pressure that comes to all of us for new ads and for whatever is in the market to keep churn.

So -- and I think we managed to have the 2%. So we would like to focus in retaining subscriber in the organic market, doing expansion in territories on that but on a very, let's say, strategic way.

I wouldn't like to see 400,000 gross adds and 390,000 disconnections because of the -- that only contribute to a decrease of the margin. So we're focusing the right balance.

And I believe that taking away the promotion of last year, we continue to trend to bring those kind of results. The next question comes from Emilio Fuentes from [ GBM ].

I was wondering, you mentioned your efficiency initiatives backed by AI. Do you have any expectations of what would be the margin tailwind from these initiatives?

Good question, Emilio. As I said before, we still haven't seen the light at the end of the tunnel.

Nobody can predict what is that going to be. I'm pretty sure that what organization has set to come back to the levels of margin that we have in the past is going to include AI.

So if we want to bring -- normally, we have 48% margin levels. We told you and we expect to reach 47% in the futures to come.

That one is going to be through several things: challenge, market penetration, challenge, decrease of regular TV linear and migration to apps. We've been very successful to do that.

Third, bringing productivity to the company, decreasing the number of gross adds while keeping a reduce of it's churn, that will bring a release on everything, cost and subscriber acquisition cost on that part. And also bringing the AI with the already digitalization automation that we have of the company, that get us to those levels of margins in the years to come.

It is not only AI that I can tell you it is 0.5%, 0.75% or 1%. It has to be all around together.

But I can tell you that we are very much into the AI. We already have Gen agents answering our subscribers.

We have agents answering our collaborators for correlation of our internal KPIs of the network. I can tell you several things that are already working in the company that those have not been still our cost or OpEx as I would like to have.

So it looks good. I'm really impressed of what we can do.

The good part, like Enrique said, is that we have the structure, the structure internally to speed up the process of absorbing AI within the organization.

Very clear. Just a quick follow-up.

So would this put you more optimistic on reaching your past margins and bringing expansion territories in the consolidated margin to the 48%, 49% range you used to have before entering the expansion?

Yes. Yes, that's basically that -- what we strive for.

The next question comes from Miriam Soto from Scotiabank. Miriam?

We'll jump that one. So the next question one.

We will jump that one. Maybe you can...

The next question comes from Ernesto Gonzalez from Morgan Stanley.

It's one. Can you please comment on how you're seeing competition evolving your legacy territories and how it's evolving in the new territories where you're expanding?

Ernesto. Well, in legacy territories, as you know, we have mainly competition from the telco, from Telmex that convert the network to fiber.

And we also have sort of play in the main territories that we have in the company. We haven't seen Izzi expanding to our territories.

As they announced, Izzi is more into converting their network from HFC to fiber in that part. So legacy territories, we have covered the majority of our territories with fiber, migrating the subscribers, and we keep growth in those territories, even though we have the highest penetration and share of demand.

So we're very happy on that. We are focused in being more efficient.

That means reducing churn and not having to have so many gross adds in order to sell on those that contribute to an increase on the EBITDA. On the expansion territories, we find competition from Telmex, Totalplay and [ ] now in all these territories, it's important to tell that the largest footprint is from Telmex.

Telmex cover all the urban home pass in the country. The rest of those are around 20 million, while Telmex is around 32 million, 33 million of home passed.

So we still have areas where we can -- or niche where we can grow our network and being a 2- or 3-player market in order to grow that. So in those territories, the majority of our growth is coming from that -- from those.

And the penetration that we have there or the market share tell us that we can continue to provide growth to this company in expansion. So that's pretty much our strategy, separating or splitting expansion from legacy.

The next question comes from Andres Ortiz from BTG.

I would like to ask 2, please. The first one on M&A.

What are you looking into fixed mobile? What is your perception of the market today?

What would you like to see down the road? And the second one will be on the promotion side.

This promotion that you did 1 month free at the end of the contract is the first time to do this? Or should we expect that to continue going forward?

Just to have a sense if this could repeat in the future?

Thank you, Andres. Well, regarding M&A, what I can tell you is that, as I said before, we're active on that part, and we will all benefit from market consolidations and conversions.

Telling you which one we like the most, I don't think is something that we're in a position to disclaim right now. Both markets brings opportunity to our company.

So M&A is active. That's what I can tell you without releasing things that we wouldn't feel comfortable to release right?

Now in the promotion, it is the time that we did it most effectively on that part. What we're going to do in the future is trying to keep it within a certain range that doesn't affect in the future.

But we're not against that one fully because churn continues to be that. So we need to find a way to have a promotion.

As I said before, we haven't have a promotion like we did in the [ 1 free ]. You won't have that effect in the future.

But what we will do is to have promotions that will help us to bring quality subscribers. That's all I can tell you.

So as a summary, don't expect that promotion of to hit us again.

Understood. And if I can have another question.

In the past, you mentioned that you expect like 50 basis points of margin improvement every year. Is that achievable today given year-to-date results?

You say 50 basis points of margin improvement every year?

Yes, [indiscernible] that you mentioned in the past.

Yes. I thought for the rest of the year.

For the years to come, that's what we say in our -- normally when we look at our forecast. When we announced the expansion project, we say that the margins that we have in legacy territories without competition were the highest in this industry.

We will target to continue to have the highest margin, but not at the same level that we have because between legacy and expansion territories, it's a significant difference of margin that we have. Also because video is decreasing and apps are increasing and the margin is different between our old offer and the new one.

But we do expect through everything we said that we could continue to improve margins at the levels that you are mentioning right now, 0.5 in the 50 basis points year-over-year.

It seems like we have Miriam Soto once again from Scotiabank.

Can you hear me?

Yes. We can hear you, Miriam.

My question is regarding the upcoming spectrum auction focused on private networks in industrial regions. Are you planning participation?

And how does this opportunity align with your long-term enterprise connectivity strategy?

We know about the spectrum. We will not participate directly on the part.

We don't want to increase our footprint through bringing RANs and an access to sell side, that is not our goal. We see that for the mobile companies, that's for them.

Whether it's convergence in the industry that's different, that participate to M&A of a company in that part. But no, we will not participate in spectrum that is not our core business.

We're very happy with the results of the MVNO because it's still a postpaid effort that brings additional EBITDA margin to our company, and a nice bundle for the subscribers help us to know how to run mobile offers, okay, sales channels on that part. But no, we won't participate in the spectrum.

That is it for the mobile companies.

We have one question from Jeffery [indiscernible]. You delivered on your promise from 2021 to double homes passed and have now passed 1 million more beyond that.

Do you expect the same penetration and ARPU from this continued expansion in homes passed?

Yes. As we said, everything we do, the penetration is related to social economic level and the level of competition that we have.

We have decreased, of course, the growth of expansion significantly, okay, a to a very strategic markets. And in all the markets, we are targeting pretty much an average the same penetration in the city.

It is different, a highly competitive, low income market in a small city of a large city like Mexico City. But yes, you can say that we expect the ARPU to grow because the penetration is going to grow, okay?

Okay. It seems like we have a follow-up from Emilio Fuentes from [indiscernible].

Just a quick additional question. You've mentioned throughout the -- an increased focused on margins and profitability efficiency.

Would you say this is an explicit change in strategy? What I mean with this is, will you still focus your net adds and your customer acquisition strategy targeting the lower end of the economic -- socioeconomic spectrum?

Or will you transition to focus into higher-quality subscribers?

Thank you, Emilio. That's the challenge, I guess.

You're right. We are focusing to a moderate growth coming from quality gross adds that is not going to be away from the lower economic levels.

We still believe that we have growth to come, but we want to increase our penetration in the expansion territory in the midsized revenue to come. And the other one will come from efficiency in the cost and OpEx.

That's how we aim to increase those 50 basis points of the EBITDA that Luis was explaining to you. And there, you got it right.

It depends to every market, how we can manage to get higher quality instead of high volume of those quality and trying to reach higher social economic levels.

With no further questions in the queue, this concludes the question-and-answer session. I will now turn the call back to Mr.

Enrique Yamuni for closing remarks.

Thank you very much, Esaú, and thank you all for taking the call and the interest in our company. And I look forward to any other further questions that you have, you can go directly to our Investor Relations department.

And please, have a nice weekend.

Thank you all.

Thank you, everybody.