- Business
- Mips AB (publ) (MIPS.ST) develops, manufactures and sells helmet-based safety systems that mitigate rotational motion to the brain; its core MIPS Brain Protection System (BPS) features a low-friction layer enabling relative motion between the head and helmet, sold via an ingredient brand model to over 150 global helmet manufacturers for integration into their products. The company offers seven BPS variants tailored to specific helmet types across three categories: sports (bike, snow, equestrian, team sports, climbing, snowmobiling, white-water rafting), motorcycle (on-road, off-road, scooter, snowmobiling, car driving, high-speed activities) and safety helmets (construction, manufacturing, mining, oil industries, military, police, rescue services); recent product launches include MIPS Air Node Pro, an evolved lightweight solution for bikes unveiled at Eurobike 2025. Founded in 1996 and headquartered in Täby near Stockholm, Sweden, with a subsidiary in China for manufacturing and customer support, Mips operates globally in North America, Europe, Asia and Australia, targeting consumer, motorsport and occupational markets; in 2025 it announced partnerships with motorsport champions Jorge Prado (MXGP/Supercross) and Joan Mir (MotoGP) to boost on-road and motorsport awareness, launched a mobile trade fair/event concept, reported Q2 organic sales growth of 12% to SEK 135m despite US tariffs, updated long-term financial targets, and presented a revised strategy at its Capital Markets Day.