Marketo, Inc.
MKTO
NASDAQ35.25
USD
- -
- -
CIK
0001490660
Return %
Stock
S&P500
1Y
- -
26.53
3Y
- -
76.60
5Y
- -
80.11
Capital Structure
FRC
•
in mil. unless spec.Working Capital
FRC
•
in mil. unless spec.Growth Rates
FRC
•
in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
FRC
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in mil. unless spec.Quarterly Dividends Per Share
FRC
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in mil. unless spec.- Sector
- Technology
- Industry
- Software - Application
- Address
- IPO Date
- May 16, 2013
- CIK
- 0001490660
- Similar Companies
- Business
- Marketo, Inc. is a California-based software company specializing in cloud-based marketing automation solutions for business-to-business (B2B) and business-to-consumer (B2C) marketers. Founded in 2006 and headquartered in San Mateo, California, Marketo provides a comprehensive platform that includes lead management, lead nurturing, lead scoring, email marketing, consumer marketing, account-based marketing, web activity tracking, CRM integration, digital advertising, social marketing, mobile marketing, SEO, campaign dashboards, marketing analytics, and reporting. Its core products include marketing automation, account insights, personalized email and mobile marketing, social integration, targeted display advertising, and AI-powered predictive content tools driven by Adobe Sensei. Marketo's platform supports cross-channel personalization and customer lifecycle engagement, enabling marketers to automate, measure, and optimize campaigns and align sales and marketing teams around shared insights. Since its acquisition by Adobe Inc. in 2018 for $4.75 billion, Marketo has integrated closely with Adobe Experience Cloud, enhancing its capabilities with Adobe's analytics, content creation, and AI technologies. Recent strategic developments include the addition of generative AI-powered tools for email campaign design and lead nurturing introduced in 2025, leveraging AI to improve conversion rates and marketing efficiency. Marketo's cloud-native platform serves thousands of enterprises worldwide, leveraging a partner ecosystem of over 500 collaborators and an engaged marketing community. It continues to focus on expanding its B2B marketing automation footprint while aligning product offerings with Adobe's broader marketing, commerce, and customer experience solutions. Marketo operates primarily in the marketing technology industry, serving digital marketers, sales organizations, and enterprises across North America and globally. Its solutions help companies automate and optimize demand generation, customer engagement, revenue attribution, and marketing ROI across multiple digital channels. The company targets large enterprises and mid-market firms needing scalable, data-driven marketing capabilities. Marketo also offers advanced features such as behavioral data capture, real-time personalization, opportunity influence modeling, and revenue attribution to maximize marketing impact and business growth. Overall, Marketo, Inc. represents a leading SaaS provider in the marketing automation space with a rich product portfolio emphasizing AI-driven analytics and engagement tools. Its acquisition by Adobe has solidified its role as a pivotal component of Adobe Experience Cloud, with ongoing enhancements focusing on AI integration and multi-channel marketing solutions designed to drive personalized customer experiences and measurable business outcomes.