- CEO
- Vladimir Pogonin
- Full Time Employees
- 39,268
- Address
- 24, Spyrou Kyprianou, Protopapas Building, 2nd floor, office 201 Limassol 3075
- IPO Date
- Mar 5, 2021
- Business
- Fix Price PJSC, a leading Russian convenience retail group, operates a wide network of low-price, non-food and food merchandise stores across Russia and neighboring markets, offering a diversified assortment at fixed price points and supported by wholesale and franchise activities.
Main Products and Services
- Fixed-price convenience retail stores: extensive non-food, household, personal care, and food items sold through a chain of discount stores; targeted at high-traffic locations with rapid in-and-out shopping.
- Private-brand and national-brand product assortment: a mix of own label products alongside third-party brands across multiple categories to maintain low price points and broad consumer appeal.
- Non-food and household goods: cleaning products, home essentials, personal care, textiles, and seasonal items designed for low-cost daily use.
- Food offerings: basic groceries and consumables aligned to fixed-price pricing to drive impulse and repeat visits.
- Wholesale operations: supply to franchisees and distant regional stores, enabling scale while maintaining price discipline.
- Franchise network and distribution services: support for franchise partners, including product procurement, logistics, and store rollouts; distribution centers to optimize supply efficiency.
Latest Major Company Changes
- Strategic partnerships and store network expansion: the group continues to expand its footprint through new store openings and collaborations to strengthen geographic coverage, particularly in Russia and nearby markets.
- Capital actions and value-aligned incentives: significant investor activity includes reorganizations and strategic capital movements to optimize capital structure and employee motivation programs tied to share acquisitions and incentives.
- Product and assortment refresh: ongoing updates to the product mix, including refreshed categories and private-label portfolios to sustain price leadership and respond to consumer demand dynamics.
- Operational enhancements and logistics: investments in distribution capabilities and DCs to support store density and delivery efficiency across key regions.
- Corporate governance and branding: ongoing alignment of corporate structure with growth objectives and regulatory requirements, including potential restructuring episodes aimed at improving clarity of ownership and operational focus.
Additional Context
- Industry and segments: discount retailing, value-focused consumer goods, with emphasis on fixed-price assortment and quick-turnover SKUs across food and non-food categories.
- Target markets: consumers seeking affordable everyday items, convenience shoppers, and value-conscious segments across the Russian Federation and neighboring regions, with wholesale and franchise channels extending reach.
- Geographic operations: primarily Russian Federation; also operates in Belarus and Kazakhstan through the broader regional footprint and supply networks; distribution centers across multiple regions to service dense store networks.
- Founding year and headquarters: established in the early 2000s; headquarters located in Russia, with significant operational presence and logistics hubs across major cities.
- Subsidiaries/parent relationships: operates as a consolidated group with a direct store network and wholesale/franchise subsidiaries that support procurement, logistics, and market expansion; parent company maintains oversight of strategic direction and capital allocation.
Note: This description reflects publicly known structure and recent strategic movements within the last 1–2 years, emphasizing core products, services, and the latest notable changes. For precise and up-to-date corporate filings, financials, and board-level actions, refer to the company’s investor relations materials and regulatory disclosures.