AO "PLUS" ORD

    AO "PLUS" ORD

    MMOEX:PLUS
    72.60
    RUB
    -7.40
    (-9.25%)
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    Company Description

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    AO Plus (MOEX: PLUS) is a Russian proptech and digital real estate ecosystem company that provides integrated property transaction, financing, home improvement, and enterprise software solutions. Founded in 2021 as Samolet Plus and headquartered in Moscow, Russian Federation, the company operates as the specialized technology and real estate services subsidiary of Samolet Group, managing a nationwide network of over 4,000 partnered and franchised offices across more than 300 cities. The company delivers an end-to-end platform for consumers and real estate professionals across several core business segments, offering: primary and secondary residential and commercial real estate brokerage services, facilitating property search, acquisition, sale, and lease transactions; proprietary multi-listing system (MLS) and specialized real estate CRM platforms, including TopnLab Plus, YUcrm, and Quartus, providing workflow automation, cross-agency deal sharing, verified object databases, and client pipeline management; mortgage and financial intermediation services, delivering automated multi-bank mortgage matching, digital loan applications, escrow coordination, and insurance brokerage; interior design, renovation, and furnishing packages via the Rerooms digital marketplace, offering turnkey architectural planning, 3D visualization, materials procurement, home repairs, and prefabricated furniture assembly; moving, utility connection, and domestic cleaning services; and franchise business solutions, granting independent agencies access to centralized marketing, legal support, brand licensing, and training academies. In major recent developments, the company executed a corporate reorganization and brand architecture update in May 2025, legally changing its corporate name to AO Plus while retaining the Samolet Plus brand identity for its consumer-facing franchise operations. In July 2024, the company completed a pre-IPO funding round on the Zorko investment platform, raising approximately 825 million rubles at a valuation of 20 billion rubles from retail and institutional investors, followed by the admission of its ordinary shares to over-the-counter trading on the Moscow Exchange under ticker PLUS. The company has aggressively expanded its market share through targeted strategic acquisitions, integrating real estate brokerage networks Perspectiva24 and Zoltor, primary housing marketplace Dombook, renovation platform Rerooms, and CRM software developers LotInfo, Quartus, and TopnLab. Additionally, AO Plus recently rolled out artificial intelligence assistant modules for brokers, automated valuation algorithms, and unified inter-broker transactional tools to enhance platform productivity ahead of a planned full-scale initial public offering on the Moscow Exchange.