Guinness Atkinson SmartETFs Marketing Technology ETF
MRAD
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- Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF (MRAD) is an actively managed exchange-traded fund that invests at least 80% of its net assets in publicly-traded equity securities of domestic or foreign companies across multiple sectors positioned to benefit from disruptions in the advertising and marketing industries. The ETF focuses on advertising technology (AdTech) and marketing technology (MarTech) companies that provide, support, or enable programmatic advertising, targeted and data-driven advertising, marketing automation, increased marketing efficiency, and personalization; this encompasses digital, print, broadcast, and out-of-home media, as well as firms enhancing customer experiences through automation. MRAD targets growth and value stocks of companies in communication services, media and entertainment, advertising, and marketing services sectors globally, benchmarking against the MSCI World Index (Net Return) while employing fundamental analysis for portfolio construction. Launched on December 31, 2020, and managed by Guinness Atkinson Asset Management, the ETF operates with an expense ratio of 0.68% and maintains a concentrated portfolio of approximately 30 equally weighted holdings, primarily in large- and mid-cap companies with significant exposure to AdTech and MarTech innovations. Guinness Atkinson Asset Management, formed in 2002 with U.S. headquarters in Pasadena, California, and portfolio management in London, England, oversees the SmartETFs suite, including MRAD as its pioneering AdTech/MarTech-focused product. In recent developments, Guinness Atkinson Funds filed a Fourth Amended and Restated Application for Exemptive Relief with the U.S. Securities and Exchange Commission on December 4, 2025, signaling ongoing regulatory and structural refinements to its ETF operations. The firm has continued expanding its SmartETFs platform, building on prior mutual fund conversions to ETFs in 2021 (such as Dividend Builder to DIVS and Asia Pacific Dividend Builder to ADIV) and launches like MRAD itself, amid a broader focus on thematic innovation strategies. MRAD maintains global geographic exposure through its underlying holdings, serving investors seeking capital appreciation from evolving digital advertising and marketing technologies.