Metro Inc. is a leading Canadian food and pharmaceutical retailer operating primarily in Quebec and Ontario. Founded in 1947 with headquarters in Montreal, Quebec, Metro specializes in retailing grocery products and pharmaceuticals through its various banners, including Metro grocery stores, Food Basics, Super C discount stores, and Jean Coutu pharmacies. The company offers a comprehensive product portfolio including fresh and frozen food, groceries, private label brands such as Irresistible, pharmaceuticals, and health and beauty products. Metro also operates in supply chain and logistics services through Metro Supply Chain Group, serving foodservice distributors and retail clients.
Recent major company changes include the completion of a $1 billion supply chain modernization project in 2024, which enhanced its automated fresh and frozen food distribution centers in Quebec and Ontario. Metro plans to expand its discount store network with 12 new store openings in 2025, including conversions of full-service stores to Super C and Food Basics banners. It has also heavily invested in its pharmacy network with numerous expansions and renovations planned. Metro launched its MOI Rewards loyalty program in Ontario in 2024, rapidly gaining over one million members. The company expanded its logistics and home delivery capabilities through acquisitions such as Total E-Com Home Delivery Inc. in 2025 and SCI Group in early 2024, strengthening its supply chain and contract logistics services. Additionally, Metro unveiled a refreshed branding for its flagship private label, Irresistible, accompanied by ongoing product innovation, with around 100 new Irresistible products launched annually.
Metro operates largely in the food retail and pharmaceutical sectors, targeting consumers across multiple income segments with both premium and discount product offerings. Its geographic operations focus on Canadian markets primarily in Quebec and Ontario, with expanding logistics activities in other regions. Metro employs over 97,000 people and holds a diversified presence across retail grocery, pharmacy, supply chain, and e-commerce logistics segments.
This comprehensive offering and strategic expansion underscore Metro's position as a major player in the Canadian grocery and pharmaceutical retail industry, with robust growth initiatives in digital customer engagement, supply chain automation, and retail footprint expansion to meet evolving consumer needs.