- Business
- Musti Group Oyj operates as the leading Nordic pet care company, offering an omnichannel model with a wide, curated assortment of pet products including dry and wet foods, collars, harnesses, leads, toys, bowls, beds, blankets, brushes, clothing, care products, treats for dogs and cats, as well as bird feed, toys, fish food and aquarium supplies; the company also provides pet care services such as grooming, training, spa, wellness, haircut, bath and veterinary services in selected locations. Founded in 1988 with headquarters in Helsinki, Finland, Musti Group serves pet owners through over 415 stores and online channels across Finland (135 stores), Sweden (135 stores), Norway (87 stores) and the Baltic countries (46 stores and 16 clinics), under brands including Musti ja Mirri, Musti, Arken Zoo, Pet City, Peten Koiratarvike and Vetzoo; it targets private pet parents with a loyalty club for over 1.9 million customers and operates as a subsidiary of Portugal-based Sonae Group since March 2024. Recent developments include the acquisition of Pet City OÜ and affiliates from Magnum Group for an enterprise value of EUR 18 million in late 2024, adding 46 retail stores, 16 veterinary clinics and e-commerce across Estonia, Latvia and Lithuania to establish a new Baltic market segment; the company changed its financial year to calendar year in 2024, extended store network by 67 to 415 outlets, exercised an extension option on its 2027 facilities agreement in September 2024 and withdrew long-term financial targets to prioritize sustainable growth under new ownership.