- Sector
- Consumer Cyclical
- Industry
- Personal Products & Services
- Address
- Four Embarcadero Center San Francisco CA United States of America
- IPO Date
- Dec 9, 2020
- Business
- Rover Group, Inc. Rover Group, Inc. (Ticker: NEBCU) operates the world's largest online marketplace for pet care services, connecting pet parents with providers offering overnight boarding, in-home pet sitting, doggy daycare, dog walking, drop-in visits, grooming, and training for dogs, cats, and other pets. Founded in 2011 and headquartered in Seattle, Washington, the company serves customers in North America including the United States and Canada, Europe encompassing the United Kingdom, France, Spain, Germany, Italy, the Netherlands, Sweden, Norway, Denmark, Ireland, Austria, Belgium, Finland, Poland, and Switzerland, and recently expanded into Australia; its platform facilitates bookings through websites and mobile applications with features like background-checked caregivers, insurance, and payment processing. Rover Group targets pet owners seeking trusted, on-demand care alternatives to traditional kennels and provides pet service professionals with tools for scheduling, communication, reviews, and business management.
In recent developments, Rover Group completed its acquisition of Mad Paws, Australia's leading online pet care marketplace, on November 11, 2025, marking its entry into the A$30 billion Australian pet market with over 300,000 active pet parents and 70,000 providers; Mad Paws continues to operate independently from Sydney under its leadership. The company was taken private by Blackstone in a $2.3 billion all-cash transaction that closed in February 2024 following a special purpose acquisition merger with Nebula Caravel Acquisition Corp., a blank check company sponsored by True Wind Capital and ending its prior Nasdaq listing under ROVR. Additional strategic moves include the 2024 acquisition of Cat In A Flat, a UK-based cat-sitting service, and the earlier 2017 all-stock purchase of DogVacay to bolster its North American and European presence.