- Sector
- Finance
- Industry
- Investment banks/Brokers
- Address
- Petaling Jaya Malaysia
- IPO Date
- Jun 19, 1991
- Business
- Apex Equity Holdings Berhad is a Malaysia-based investment holding company primarily engaged in the provision of stockbroking, securities trading, investment advisory, money lending, and property investment services. Founded in 1990 and headquartered in Kajang, Selangor, Malaysia, the company operates principally through its key subsidiaries, including its flagship capital markets arm, Apex Securities Berhad (formerly known as JF Apex Securities Berhad), alongside Apex Development Sdn Bhd, Apex Capital Sdn Bhd, and Monte Bay (M) Sdn Bhd. Apex Equity Holdings Berhad structures its operations across three core business segments: Stockbroking and Financial Services, Money Lending, and Property Investment and Development. The group's product and service portfolio encompasses retail and institutional equity brokerage for securities listed on Bursa Malaysia and major foreign bourses; margin financing and customized share margin credit facilities; electronic and mobile trading solutions through its proprietary ApexETRADE platform; nominee, custodial, and central depository agent services; corporate finance advisory, equity underwriting, and private placement services; commercial and individual money lending and secured financing; and commercial real estate leasing, property holding, and property development management. The company primarily targets retail investors, high-net-worth individuals, institutional clients, and corporate enterprises across Malaysia. In recent strategic developments, the company executed a corporate rebranding of its main operating subsidiary from JF Apex Securities Berhad to Apex Securities Berhad to establish a unified and contemporary brand identity. Concurrently, Apex Equity Holdings Berhad underwent substantial boardroom and shareholding reorganizations, establishing new executive leadership to direct its long-term growth agenda. In support of this strategic realignment, the company accelerated its digital transformation initiatives by upgrading the ApexETRADE platform with enhanced charting, digital onboarding, and e-KYC capabilities, while expanding its institutional dealing and corporate advisory division and rationalizing its credit financing and property portfolios to optimize capital allocation.