BesHom Holdings Bhd
MMYX:BESHOM0.52
MYR
+0.00
(-0.95%)
BesHom Holdings Bhd
MYX:BESHOM
(Bursa Malaysia)
Recent
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0.52
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div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- BesHom Holdings Berhad is a Malaysia-based investment holding company that operates primarily in the multi-level marketing, wholesale, retail, and manufacturing of traditional Chinese medicine, healthcare supplements, personal care products, and wellness consumer goods. Founded in 1975 and headquartered in Klang, Selangor, Malaysia, the company conducts business through five core segments: Multi-Level Marketing, Wholesale, Retail, Manufacturing, and Others. The Multi-Level Marketing segment, operating primarily through Sahajidah Hai-O Marketing Sdn. Bhd., distributes health and consumer products through an extensive network of independent distributors; the Wholesale segment imports, wholesales, and distributes traditional Chinese medicated liquors, premium tonic wines, dried medicinal herbs, edible bird nests, and branded teas to traditional medical halls and supermarkets; the Retail segment operates a specialized chain of retail pharmacies and traditional Chinese medicine stores across Malaysia; and the Manufacturing segment formulates, processes, and packages herbal preparations, health supplements, and teas in Good Manufacturing Practice-compliant facilities. The company provides a comprehensive portfolio of products categorized systematically across several divisions; health and functional food beverages, including mineral coffee under the Min Kaffe brand, packaged herbal teas, and botanical drinks; nutritional and healthcare supplements, including garlic tablets, cordyceps capsules, lingzhi extracts, and bio-nutritional tablets; beauty and personal hygiene products, including bamboo salt-infused body washes, Marine Essence personal care items, Infinence skincare, and Cozuma cosmetics; home wellness and lifestyle equipment, including Bio Aura water filtration devices, Bio-Velocity sleep therapy sets, and Premium Beautiful shapewear apparel; and traditional Chinese medicines, including medicated tonics, proprietary herbal liquors, and processed raw herbal materials. In recent corporate developments, the group executed an internal reorganization through a scheme of arrangement whereby BesHom Holdings Berhad assumed the listing status of Hai-O Enterprise Berhad on the Main Market of Bursa Malaysia Securities Berhad. In response to evolving market dynamics, the company has actively implemented digital transformation initiatives across its direct-selling infrastructure, enhancing mobile distributor applications, introducing omnichannel e-commerce fulfillment, and rationalizing its retail branch network. Furthermore, BesHom has broadened its wellness product pipeline by launching new formulations of functional beverages, expanding plant-based wellness lines, and deepening strategic supplier partnerships to optimize supply chain efficiency and expand domestic and regional market reach.