- Full Time Employees
- 850
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Seri Kembangan Malaysia
- IPO Date
- Jan 25, 2005
- Business
- Cheetah Holdings Berhad is an investment holding company that, through its subsidiaries, operates as a designer, product developer, retailer, distributor, and marketer of sports apparel, casual wear, and related lifestyle accessories. The company offers a comprehensive range of clothing and gear, including performance activewear, tracksuits, athletic shorts, polo shirts, graphic tees, casual trousers, dresses, outerwear, infant bodysuits, innerwear, socks, caps, and travel bags. Cheetah Holdings Berhad markets its apparel across several proprietary and licensed brand labels, comprising Cheetah for general sports and casual menswear; Cheetah Ladies for women's active and leisure apparel; Cheetah Junior and Baby Cheetah for children and infant collections; and specialized sub-brands such as C-Sport, C26, and Lady Cheetah. The company distributes its merchandise primarily throughout Malaysia and regional Southeast Asian markets via an extensive omnichannel distribution framework consisting of concessionaire counters in department stores, hypermarket partnerships, freestanding retail boutiques, and integrated e-commerce platforms. In recent developments, Cheetah Holdings Berhad has accelerated the restructuring of its retail network by optimizing underperforming physical counters, enhancing automated warehousing and supply chain workflows, and significantly expanding its direct-to-consumer digital and live-commerce capabilities. Furthermore, the company has expanded its product catalog with newly engineered technical athletic wear and formed strategic retail and marketing alliances to reinforce its brand positioning and customer engagement. Cheetah Holdings Berhad was founded in 1979 and is headquartered in Seri Kembangan, Selangor, Malaysia.