ECM Libra Group Berhad is a Malaysia-based investment holding company primarily engaged in hotel ownership, hospitality management, property investment, and structured credit financing. Founded in 1999 and headquartered in Kuala Lumpur, Malaysia, the company operates across two principal business segments: Hospitality and Investment Holding. Through its subsidiaries and operational partnerships, ECM Libra Group provides a comprehensive suite of lodging, lifestyle, and asset management services, which include hotel property ownership and development; boutique, micro-hotel, and limited-service hotel management; lifestyle accommodation operations under brands such as The Chow Kit - an Ormond Hotel, MoMo's, and Tune Hotels; food, beverage, and dining venue operations; corporate meeting, event, and banquet facility management; guest concierge and centralized reservation services; commercial real estate leasing; structured credit financing and money lending; and investment holding in marketable equity, debt, and fund portfolios. The company conducts its hospitality and investment activities across domestic and international markets, maintaining key operational and property assets in Malaysia and the United Kingdom. In recent corporate developments, ECM Libra Group has executed a strategic reorganization to pivot from its legacy financial services business into a hospitality-led growth platform, marked by its corporate name change from ECM Libra Financial Group Berhad to ECM Libra Group Berhad. As part of its geographical diversification and portfolio expansion, the group has acquired hotel properties and hospitality assets in the United Kingdom, including properties in Chester and Liverpool, while actively redeveloping and enhancing its domestic lifestyle hotel footprint, executing strategic capital recycling initiatives, and expanding its lifestyle lodging brand presence.